- Microsoft To Reveal New Strategy At CES
Around the Net In Brand Marketing, Thom Forbes - Friday, January 5, 2007
Microsoft is expected to lay out a strategy of "connected entertainment" wh ...
- Kodak Laughs At Itself In Popular Web Video
Around the Net In Brand Marketing, Thom Forbes - Friday, January 5, 2007
A brash Kodak video is ranking high on viral-video charts and garneri ...
- Ready-To-Drink Coffee Wars Heat Up
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 4, 2007
The new ready-to-drink offering that Coca-Cola will introduce this summer under t ...
- Brand Mascots Do Well On The Web
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 4, 2007
As video and audio are increasingly being used to build brands ...
- P&G Sees Slight Rise In FSI Coupons In 2006
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 4, 2007
The number of FSI pages last year hit a record 200 billio ...
- Sharapova Signed To Serve Gatorade, Tropicana
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 4, 2007
PepsiCo has signed tennis star--and endorsement maven--Maria Sharapova to a deal ...
- Campbell Brings Back 'I Could've Had A V8!'
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 4, 2007
Campbell Soup has launch the first of four 15-second TV ads th ...
- Thousands Apply For Sheraton's Chief Beer Officer Job
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 3, 2007
Starwood Hotels & Resorts Worldwide has received more than 5,500 applications fr ...
- Monster Launches Campaign Tapping Real Workers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 3, 2007
A new campaign for job search site Monster.com--"The Monster Works For Me"--includ ...
- Look For A Year Of Experimentation In Mobile Advertising
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 3, 2007
Data group eMarketer, which asserts that a percentage of ad spending credit ...
- Trendy Food Additive Of The Moment: Omega-3
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 3, 2007
Omega-3--the fatty acids found in fish and some nuts and oils--is increasing ...
- P & G Noses Its Way Into Youthful Air Freshener Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 3, 2007
Young customers are at the forefront of a boom in air freshener ...
- Logo Queens Have Become Brand Sluts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 2, 2007
The retail animal that emerged in the '80s and '90--the logo que ...
- Reduced-Sugar Cereals Flop For General Mills
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 2, 2007
General Mills will pull its versions of Trix and Cocoa Puffs cerea ...
- Coke Puts Big Bucks Behind Zero
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 2, 2007
Coca-Cola is planning a huge marketing campaign behind Coke Zero this ye ...
- Wal-Mart Sees The Light In Cutting Energy Use
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 2, 2007
Claiming that the environment "is begging for the Wal-Mart business model," C ...
- GM Unwraps 2008 Malibu
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 2, 2007
Hoping to create buzz nearly a year before it hits showrooms, Gener ...