- Q&A: Clorox Promotes 'Stylish Disinfecting'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
An Elaine Wong Q&A with Lisa Partnoy, marketing manager for Clorox Disinfecti ...
- How Does Sigg Get Away With Charging $25 For A Water Bottle?
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
First, know your customer. There's the "Whole Foods Woman," who lives ...
- Perry Ellis Taking 'Steps To Survive'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
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- New Tampax Campaign Uses Candor And Humor
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
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- Canon Fodder
Marketing Daily, Thom Forbes - Friday, March 20, 2009
The real question is why Canon didn't use this as an chan ...
- CEO Schultz Fights Starbucks' 'Poster Child for Excess' Image
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
Noting that half of his chain's beverages cost less than $3 a ...
- NAD: Excedrin's Claim Of 15-Minute Headache Relief Is Hooey
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
The National Advertising Division says that Extra-Strength Excedrin's claim about headache reli ...
- China's Coke Decision Threatens to Chill Investment
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
China's rejection of Coca-Cola's $2.4 billion bid for China Huiyuan Juice Gro ...
- GM Working On More-Affordable Volts; Says Saturn's Still Here
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
General Motors has not yet said how much first-generation models of i ...
- Kellogg CEO Mackay Wants Overhaul Of Food Safety Regs
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
Kellogg CEO David Mackay will tell Congress today that the U.S. fo ...
- Crocs Auditor Questions Whether Plastic Shoe Maker Can Survive
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
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- Brit Fast Fooders Ringing Up Sales With 2-for-1 Promotions
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
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- AIG Is Losing Trust With Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
As Edward M. Liddy, American International Group's chairman and CEO, appears ...
- Geico Refuses To Kash Out With Cheap Talk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
Geico CMO Ted Ward talks with Kenneth Hein about why Kash ...
- IPhone Software Will Allow Developers To Charge Extra
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
Apple yesterday gave a sneak peek of 100 forthcoming software updates f ...
- World Bank Report Calls Trade Barrier Trend 'Worrying'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
A new
World Bank report underscores a "worrying" trend toward protectioni ...
- Cost-Cutting Consumers Crave Cell Phones; Could Cancel Cable
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
About 40% of consumer surveyed by GfK Roper Consulting during mid-2008 a ...
- Higher Costs Eat Into General Mills' Profit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
While demand for its Big G cereals, Betty Crocker dessert mixes a ...
- China Blocks Coke's Bid For Juice Company
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
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- Discovery Sues Amazon Over Kindle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
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- IBM In Talks To Buy Sun; Seeks To Strengthen Position Against HP
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
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- Tyson Allying With Freshpet To Grow Fresh Dog Food Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
Tyson Foods is expected to announce today that it is investing millio ...
- McDonald's Pushing Value Meals With Virtual Store In China
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
With consumers seeming to return to traditional Chinese-style fast-food options -- usual ...
- Jell-O Launching 'Superfruit' Jell-O With Brooke Burke Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
"Dancing With The Stars" winner Brooke Burke will star in a campai ...
- Jack In The Box 'CEO' Wakes Up To 81,000 Get-Well Messages
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
We last saw Jack -- the CEO/mascot of Jack in the B ...
- Strange Windowfellows Dept.: Macy's Teams Up With Clorox
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
A deal between Cincinnati-based Macy's and Clorox brings Clorox Disinfecting Wipes pri ...
- Cisco Challenges HP, IBM And Others In Server Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
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- Arby's Joins Free Food Foray For March Madness
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
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- After Billboard Flap, Risque Shop 'Adopts' Highway
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
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- GM Dealers Want National Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, March 16, 2009
Frustrated that unsettling news stories are telling the General Motors story, deale ...