- Super Targeting
Online Spin, Tom Hespos - Monday, February 25, 2002
Syndicated research from companies like MRI, Simmons and Intelliquest can tell ...
- Signs Of Recovery
Online Spin, Tom Hespos - Monday, February 18, 2002
I'm starting to see some signs of recovery in the online ...
- If I Were President Of The IAB...
Online Spin, Tom Hespos - Monday, February 11, 2002
Those that have been following my column for the past few yea ...
- What’s in a Click?
Online Spin, Tom Hespos - Tuesday, February 5, 2002
A click on an online ad represents interest on the part ...