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TOM HESPOS
Contact MediaPost Editorial
2005 Predictions - The Coming Year of Hyperfragmentation
Online Spin, Tom Hespos - Monday, December 20, 2004
Last week
, I talked about 2004 and how audience fragmentation h ...
Looking Back Before We Look Forward
Online Spin, Tom Hespos - Monday, December 13, 2004
This is the time of year my fellow columnists tend to ma ...
Reach and the Metric System
Online Spin, Tom Hespos - Tuesday, December 7, 2004
A couple of weeks ago, I had just finished planning a campai ...
Mobile Phone Giants Step Up Hispanic Advertising
Around the Net In Online Marketing, Tom Hespos - Monday, December 6, 2004
The battle for U.S. Latino mobile phone consumers will heat up ...
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