- Local Broadcast Ad Markets Decline
MediaDailyNews, Wayne Friedman - Thursday, June 30, 2005
National television's upfront advertising market sluggishness shouldn't have been much of ...
- ABC's "Welcome to the Neighborhood" Is Shown the Door
TV Watch, Wayne Friedman - Thursday, June 30, 2005
If it's nasty TV characters you crave, you'll find none better th ...
- Upfront Brings High Drama
TV Watch, Wayne Friedman - Wednesday, June 29, 2005
Caught up in the drama of the upfront advertising market some yea ...
- TiVo Names Rogers CEO
MediaDailyNews, Wayne Friedman - Tuesday, June 28, 2005
In a move designed to encouarge deals with cable operators and advertiser ...
- TV Movies Ripped From Headlines Are on the Outs
TV Watch, Wayne Friedman - Tuesday, June 28, 2005
- Cable Upfront Slows To Crawl; Network Execs Pessimistic On Price Hikes
MediaDailyNews, Wayne Friedman - Monday, June 27, 2005
In no hurry to do upfront deals, General Motors only last we ...
- USA Network Launches First Company-Wide Marketing Campaign
MediaDailyNews, Wayne Friedman - Monday, June 27, 2005
After 25 years on the air, USA Network next week will laun ...
- Retailers Take Licensed Deals Off the Rack
TV Watch, Wayne Friedman - Monday, June 27, 2005
TV shows may not be the master mover in selling t-shirts, acti ...
- Summer Role Reversal: Nets Get Real, Cable Gets Scripted
MediaDailyNews, Wayne Friedman - Friday, June 24, 2005
Sticking to what works in the summer, broadcast networks are finding succe ...
- DVR Usage - Not What You Think
TV Watch, Wayne Friedman - Friday, June 24, 2005
For TV advertisers concerning digital video recorder (DVR) usage, first it w ...
- Turner Network-Wide Tie-In: Here's The Scoop, Plenty Of Them
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2005
Turner Broadcasting System has paired its "Very Funny" network-wide marketing campaign wi ...
- Everyone Needs a Tag Line
TV Watch, Wayne Friedman - Thursday, June 23, 2005
The problem with TV is ultimately the lack of marketing tag line ...
- NFL Ad Sales Stay Strong While Prime Time Viewers Decline
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2005
NFL advertising sales is selling strongly and at higher price increase leve ...
- Video on Demand Is More Like Video on Delay
TV Watch, Wayne Friedman - Wednesday, June 22, 2005
Video on demand (VOD) hasn't lived up to its big potential ...
- A New Cable Vision: Buyout Would Take Systems Private, Keep Rainbow Public
MediaDailyNews, Wayne Friedman - Tuesday, June 21, 2005
Cablevision Systems Corp.'s $7.9 billion intended buyout to take the company priva ...
- Not So Real
TV Watch, Wayne Friedman - Tuesday, June 21, 2005
The jig is up; there are writers on reality TV shows. N ...
- 'Today' Wakes Up, Smells The Coffee, Regains Momentum
MediaDailyNews, Wayne Friedman - Monday, June 20, 2005
NBC's "Today Show" is slowly finding its ratings-legs again with the he ...
- NBC U. Roadblock Will Make You Gape, Features A Big Ape
MediaDailyNews, Wayne Friedman - Monday, June 20, 2005
NBC Universal will run the Universal Pictures' trailer of its upcoming "Ki ...
- ESPN Looks to Grow Past Sports Games and Highlights
TV Watch, Wayne Friedman - Monday, June 20, 2005
It's a major problem of every successful niche cable network: Where ...
- Upfront Turns Down-And-Out, TV Market Proves Softer Than Expected
MediaDailyNews, Wayne Friedman - Friday, June 17, 2005
NBC, the laggard broadcast network in what has proved to be ...
- What You Don't Notice, Can't Hurt You
TV Watch, Wayne Friedman - Friday, June 17, 2005
In Germany, you would never see plastic Coca-Cola cups on a de ...
- Cable Nets' Upfront Moving Slowly, Buyers Pushing Price Cuts For Some
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2005
Slow-moving cable upfront's advertising deals at the broad-base entertainment networks are near ...
- Good TV Reunions Come in Threes
TV Watch, Wayne Friedman - Thursday, June 16, 2005
What better way to explain the return of Phil Jackson's calming ...
- Viacom, CBS Set To Split--Again
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2005
Viacom, a company that was created in 1971 when CBS was forc ...
- Media Dis-Consolidation: Help Yourself or the Government Will
TV Watch, Wayne Friedman - Wednesday, June 15, 2005
Media consolidation is no doubt on its heels. If companies are n ...
- The Latest Upfront News Is, Well, News
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2005
The cable news part of the upfront ad marketplace has started ...
- In the Wake of P&G
TV Watch, Wayne Friedman - Tuesday, June 14, 2005
Procter & Gamble (P&G) says there is life beyond the 30-second commercia ...
- Who Needs Ratings? Why Some Local TV Stations Abandon Nielsen
TV Watch, Wayne Friedman - Monday, June 13, 2005
Small local TV stations already find themselves in a death spiral ...
- Nielsen Sees Higher LPM Viewership In Four Markets
TV Watch, Wayne Friedman - Friday, June 10, 2005
Nielsen Media Research executives can wipe some sweat of their brows aft ...
- Diller Sells Back Vivendi Stake To NBC Universal - And Raises Stakes With NBC's Advertising Time.
TV Watch, Wayne Friedman - Thursday, June 9, 2005
News that Barry Diller's company, IAC/InterActive Corp., is selling back its 5 ...