- Disney Launches New Site, Tries Free, Ad-Supported ABC Downloads
MediaDailyNews, Wayne Friedman - Tuesday, April 11, 2006
Breaking new ground in on-demand Internet TV program viewing, Disney-ABC Television Gro ...
- Disney ABC Television Goes Free--But Where's The Marketing?
TV Watch, Wayne Friedman - Tuesday, April 11, 2006
This May sweeps for local TV stations could be swept under t ...
- Brandtique Of The Week: Nissan Xterra
MediaDailyNews, Wayne Friedman - Monday, April 10, 2006
Products placed in TV shows are like mini-marketing and media lessons f ...
- Muggers Of Invention: 'CSI,' Other Shows Challenge ABC's New Patent
MediaDailyNews, Wayne Friedman - Monday, April 10, 2006
TV's big Thursday night show, CBS' "CSI," took a hit from ...
- NCTA Convention Brings Reruns Of TV Theories
TV Watch, Wayne Friedman - Monday, April 10, 2006
Starting any TV convention should start like a good TV business stor ...
- Nets' Study Finds Little Difference In Ad Recall Among DVR Owners
MediaDailyNews, Wayne Friedman - Friday, April 7, 2006
A new network-backed research study says it doesn't matter whether viewers ha ...
- Burnett, Spielberg, Fox Greenlight Hollywood Reality Show
MediaDailyNews, Wayne Friedman - Friday, April 7, 2006
Taking the reality competition format right to the heart of Hollywood, Ma ...
- NBC Taps Vieira To Replace Couric On 'Today'
MediaDailyNews, Wayne Friedman - Friday, April 7, 2006
NBC's hiring of Meredith Vieira to co-host "The Today Show" is n ...
- Mark Burnett Focuses On The Reality of Filmmakers
TV Watch, Wayne Friedman - Friday, April 7, 2006
Ready for your close-up, Mark Burnett. You better be. You finally h ...
- Peacock Preens Couric Swan Song, 'Today' Units May Soar
MediaDailyNews, Wayne Friedman - Thursday, April 6, 2006
NBC may raise its price by as much as 15 percent ...
- Palisades Pushes For More Non-Entertainment Clients
MediaDailyNews, Wayne Friedman - Thursday, April 6, 2006
Santa-Monica, Calif.-based Palisades Media Group has launched a new brand strategy a ...
- Katie Couric's Got A Secret: It Doesn't Matter Who Knew She Was Going To CBS
TV Watch, Wayne Friedman - Thursday, April 6, 2006
For CBS it has been the best of secrets--and the worst ...
- ESPN Restructures Ad Team
MediaDailyNews, Wayne Friedman - Wednesday, April 5, 2006
ESPN ABC Sports, looking to streamlinie its advertising operations, will realign so ...
- Do Networks That Buy Big Talent Get Big Ratings?
TV Watch, Wayne Friedman - Wednesday, April 5, 2006
Track the ratings when a network grabs big-name programming events or hir ...
- WB Cracks Some 'Pepper'
MediaDailyNews, Wayne Friedman - Tuesday, April 4, 2006
The WB may be going away in September--but that's not stopping ...
- CBS' Possible Take On Couric's Smile, And Perhaps A Happier Upfront
TV Watch, Wayne Friedman - Tuesday, April 4, 2006
Katie Couric going to CBS? Who's to blame? That's actually a two-pa ...
- MTV Nets Pitches Agency Execs, Others For Top Sales Job
MediaDailyNews, Wayne Friedman, Joe Mandese - Monday, April 3, 2006
Who's replacing Larry Divney of MTV? Pick a big name--any big nam ...
- Transference: Psyching Out Consumers For TV's New Marketing Platforms
TV Watch, Wayne Friedman - Monday, April 3, 2006
Last year TV and marketers talked about consumers involved with brands und ...