- CBS: Live Plus Three Ratings To Dominate Upfront Negotiations
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2007
Amid the firm fall programming moves CBS made yesterday, the network ...
- New Fox Ratings King: 'House' Beats 'Idol'
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2007
Medical drama "House" is rising to new, more powerful ratings levels. B ...
- Big Media's Verdict On Violent TV And Kids: Show Me Where It Hurts
TV Watch, Wayne Friedman - Thursday, May 17, 2007
TV shows, violence, and kids, have always been a misunderstood trio. Wi ...
- Upfront And Personal: ABC Kicks Off 12 New Shows
MediaDailyNews, Wayne Friedman - Wednesday, May 16, 2007
Judging from ABC's massive upfront programming announcement, you would think the netwo ...
- ABC/Sprint Cut Deal: Prime-Time Shows On Cell Phones
MediaDailyNews, Wayne Friedman - Wednesday, May 16, 2007
It's not your father's cell phone. Now, it's watching TV on yo ...
- Park It: Disney Travel Channel Launches
MediaDailyNews, Wayne Friedman - Wednesday, May 16, 2007
In an effort to perk up two business categories--travel and theme parks--Wa ...
- ABC's Lucky Number At This Year's Crap Table: Little Joe
TV Watch, Wayne Friedman - Wednesday, May 16, 2007
Forget the importance of being No. 1 for a TV network. Fo ...
- NBC Fall Lineup: More Dramas, More Faves
MediaDailyNews, Wayne Friedman - Tuesday, May 15, 2007
NBC has one plan for fall--give viewers more bang for their prime-ti ...
- NBC Offers Five New Shows, Still Saves Money
TV Watch, Wayne Friedman - Tuesday, May 15, 2007
NBC will give us five new shows next season -- but may ...
- Upfront Deals Will Use Both Commercial And 'Live Plus Three Day' Ratings
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, May 14, 2007
As the broadcast upfront season begins today with NBC's presentation, buyers a ...
- Fox Forms In-House Ad Agency To Meet News Corp.'s Marketing Needs
MediaDailyNews, Wayne Friedman - Monday, May 14, 2007
Fox looks to have taken a page from the NBC marketing notebook--it ...
- Commercial Ratings Will Not Affect Upfront Revenue, Execs Say
MediaDailyNews, Wayne Friedman - Monday, May 14, 2007
Major TV marketers may be leaning toward a metric of commercial ratin ...
- Nets' New-Season Motto: Help The Weak
TV Watch, Wayne Friedman - Monday, May 14, 2007
U.S. viewers have given broadcast networks an offer they can't refuse th ...
- Advertising Fuels Viacom's Quarter
MediaDailyNews, Wayne Friedman - Friday, May 11, 2007
Massive restructuring at MTV Networks took its toll on Viacom first-quarter earning ...
- Joost Speculating? CBS, Viacom Buy In
MediaDailyNews, Wayne Friedman - Friday, May 11, 2007
CBS and Viacom are making sure they are part of any promisi ...
- Fox's 'Idol' Spinoff Will Search For Great American Band
MediaDailyNews, Wayne Friedman - Friday, May 11, 2007
During Wednesday's "Idol" show, a Fox network promo asked all those ro ...
- If European-type Drug Probes Strike U.S. Sports, Marketers Will Sit On Bench
TV Watch, Wayne Friedman - Friday, May 11, 2007
In Europe, sports marketers have a way to get TV exposure f ...
- MyNetwork Drags On News Corp. TV Results
MediaDailyNews, Wayne Friedman - Thursday, May 10, 2007
In the midst of its battle for Dow Jones & Co., Ne ...
- Magna: Upscale Viewers Prefer ABC, NBC Shows
MediaDailyNews, Wayne Friedman - Thursday, May 10, 2007
ABC and NBC are still the big guns for advertisers when ...
- Albrecht Leaves HBO, But Entertainment Life Still Goes On
TV Watch, Wayne Friedman - Thursday, May 10, 2007
As TV journalists we hear all the time how network executives a ...
- ABC, ESPN Strike Cox Deal To Kill Fast-Forward Option On VOD
MediaDailyNews, Wayne Friedman - Wednesday, May 9, 2007
In an agreement bound to have a ripple effect on the D ...
- Disney's Iger: 'We're Gearing Up For A Work Stoppage'
MediaDailyNews, Wayne Friedman - Wednesday, May 9, 2007
Walt Disney Co. posted a healthy 27% improvement in net income ...
- Potential New Home For 'Law & Order': Another Cable Milestone?
TV Watch, Wayne Friedman - Wednesday, May 9, 2007
We here at TV Watch can't decide how to describe the possib ...
- NBC U Pledges To Limit Pre-Roll Ads To :15 Or Less
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2007
Major media companies are not prone to big pronouncements about online advertisin ...
- 'Lost' Stays Found Till 2010
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2007
ABC has taken the unusual step of telling consumers and advertisers th ...
- Comcast Looking To Stick TV Viewers Into Spider-Man Net
TV Watch, Wayne Friedman - Tuesday, May 8, 2007
If the most powerful cable operator in the land -- Comcast Cor ...
- Syndie Ratings Drop Somewhat, Sitcoms Take Hit
MediaDailyNews, Wayne Friedman - Monday, May 7, 2007
Just weeks before the upfront market is set to start, syndication's t ...
- DVR Study: Ad-Avoidance Must Factor Into TV Marketplace
MediaDailyNews, Wayne Friedman - Monday, May 7, 2007
A new research paper on DVR usage suggests how advertisers can mitiga ...
- Future Boon: ABC 's 2-Hour 'Grey's' Bodes Well For Spin-Off
MediaDailyNews, Wayne Friedman - Monday, May 7, 2007
ABC got some good news for this season--and some for next. L ...
- Mobile TV: Advertisers Mostly Idling
TV Watch, Wayne Friedman - Monday, May 7, 2007
Mobile TV entertainment may be the moving wave of the future, b ...