- Nielsen: Obama, Romney Aired Most TV Spots In '07
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2007
Hillary and Rudy have some catching up to do. The presidential ra ...
- Current CPMs 'Outrageous,' But TV Marketers Keep Buying
TV Watch, Wayne Friedman - Wednesday, December 12, 2007
The upside-down formula of prime-time programming and prime-time advertising pricing continues ...
- NBC Accepts Once-Rejected Freedom's Watch Spot
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2007
After rejecting an ad last week from Freedom's Watch, a pro-Bush Administrati ...
- Product Placement Works For 'Emotionally Engaging' Programs
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2007
Branded entertainment for television is almost a 50% business. New research fr ...
- Watching One-Sided Political Messages: Freedom For Networks To Change Their Minds
TV Watch, Wayne Friedman - Tuesday, December 11, 2007
Political advertising -- by way of 2008 being a Presidential year ...
- NBC Rejects Pro-War Spot Due To Site Link
MediaDailyNews, Wayne Friedman - Monday, December 10, 2007
NBC rejected a seemingly harmless advertising message by a group called Freedom ...
- TV Syndication Giant Roger King Dies At 63
MediaDailyNews, Wayne Friedman - Monday, December 10, 2007
TV industry giant Roger King, who was a major force in defini ...
- NBC Plans Lackluster Mid-Season: Reality, Series Reruns
MediaDailyNews, Wayne Friedman - Monday, December 10, 2007
The NBC writers' strike has tainted the mid-season lineup, which is headlin ...
- TV Guide Network Needs A Bigger Picture
TV Watch, Wayne Friedman - Monday, December 10, 2007
Considering all the focus on independently owned, mostly single cable network compani ...
- Tribune Appeals FCC Waiver Decision
MediaDailyNews, Wayne Friedman - Friday, December 7, 2007
Tribune and Sam Zell, the prospective buyer of Tribune at $8.2 billio ...
- ABC Grabs Wednesday, 'Practice' Makes Perfect
MediaDailyNews, Wayne Friedman - Friday, December 7, 2007
ABC took a slow Wednesday night from the competition. It tallied ...
- Victoria's Secret Models Don't Pull Weight Like A Certain Sled- Pulling Red-Nosed Animal
TV Watch, Wayne Friedman - Friday, December 7, 2007
Quick quiz: -- what gets the most viewers, sexy or family ...
- Scripps Expects Big Revs In 2008
MediaDailyNews, Wayne Friedman - Thursday, December 6, 2007
Political and Olympic TV advertising will skyrocket E. W. Scripps television station ...
- Net Viewers Watching--But Not TV
MediaDailyNews, Wayne Friedman - Thursday, December 6, 2007
Almost two-thirds of Internet users watch at least some video online ea ...
- CBS Scores With Holiday Fare
MediaDailyNews, Wayne Friedman - Thursday, December 6, 2007
CBS holiday programming had something for everyone on Tuesday night--a family-friendly "Rudol ...
- NBC's Brand Entertainment Ducks Now In Order, With 'Celebrity Apprentice' On Shooting Range
TV Watch, Wayne Friedman - Thursday, December 6, 2007
The only question for NBC about the new revenue-sharing deal with "Celebri ...
- CBS Strike Plans, Reruns, Showtime Series On Net
MediaDailyNews, Wayne Friedman - Wednesday, December 5, 2007
CBS' Les Moonves says the writers' strike will bring costs down--but t ...
- Strike: Writers, Producers Harangue Over Digital Fees
MediaDailyNews, Wayne Friedman - Wednesday, December 5, 2007
Writer and producers went back to the negotiating table Tuesday to discu ...
- CBS News Doesn't Want Old Guys Watching -- Or Maybe Anchoring
TV Watch, Wayne Friedman - Wednesday, December 5, 2007
Sixty-year-old men need not apply for being a Katie Couric fan ...
- ABC O&Os Revamp Sites
MediaDailyNews, Wayne Friedman - Tuesday, December 4, 2007
Looking more like a newspaper and less like TV, ABC's O&O statio ...
- ABC Owns Sunday
MediaDailyNews, Wayne Friedman - Tuesday, December 4, 2007
ABC took back the night--Sunday night. "Desperate Housewives" ripped up the prime-ti ...
- NBC's Marketing Model: One Night At A Time
TV Watch, Wayne Friedman - Tuesday, December 4, 2007
Networks never really like to brand themselves seven days a week ...
- FCC Wants TV Nets To Address Product Placement
MediaDailyNews, Wayne Friedman - Monday, December 3, 2007
Cable operators continue to be a hard focus at the Federal Communicatio ...
- Post-Sweep, CBS Scores With Reruns
MediaDailyNews, Wayne Friedman - Monday, December 3, 2007
With the network hitting the first of its extended rerun periods th ...
- Writers And Networks: Internet Dollars With Less Sense
TV Watch, Wayne Friedman - Monday, December 3, 2007
Striking TV writers now have some other numbers to crunch -- a ...
- Lang Gets Prize: MindShare's Presidency
MediaDailyNews, Wayne Friedman - Friday, November 30, 2007
GroupM's MindShare is bolstering its entertainment executive ranks with the promotion ...
- Bernard Heads Marketing For Fox
MediaDailyNews, Wayne Friedman - Friday, November 30, 2007
The Fox network is adding to its marketing ranks. The biggest hir ...
- Hallmark, Comcast Reach Multiyear Distribution Deal
MediaDailyNews, Wayne Friedman - Friday, November 30, 2007
Hallmark Channel and Hallmark Movie Channel, the major assets of Crown Med ...
- Family TV Programming? You Can Find It Everywhere
TV Watch, Wayne Friedman - Friday, November 30, 2007
Family-friendly programming is a place where all families can get together watchi ...
- FCC Would Grant Tribune Cross-Ownership Waiver
MediaDailyNews, Wayne Friedman - Thursday, November 29, 2007
Tribune finally got some good news from Federal Communications Commission chairman Kev ...