- Media Buys: Target Political Parties Via Sports
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Media plans can have pinpoint political reach. Now, media buyers who wa ...
- 'Idol' Still Commands, But 'V' Gains Points
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Fox's "American Idol" continues to do more with less. "Idol" is do ...
- Nielsen To Eliminate Live-Only Local TV Ratings
MediaDailyNews, Wayne Friedman - Tuesday, March 30, 2010
The Nielsen Company is going ahead with its controversial plan to elimina ...
- Brands: Better Response In Digital Articles vs. Online Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 30, 2010
Users are responding more positively where brand-names are mentioned in articles, ...
- Glenn Beck As Face Of Fox News? Maybe
TV Watch, Wayne Friedman - Wednesday, March 31, 2010
It's not about whether Fox News' "Glenn Beck" show has lost so ...
- Watching TV Away From Home Popular With Younger Demos
MediaDailyNews, Wayne Friedman - Monday, March 29, 2010
Young TV viewers already watch a lot of video on their compute ...
- 'Boss' Oversees CBS' Success
MediaDailyNews, Wayne Friedman - Monday, March 29, 2010
Big ratings from the spillover of its Sunday afternoon NCAA basketball tourname ...
- Being On Television: Shockingly, For The Love Of It
TV Watch, Wayne Friedman - Tuesday, March 30, 2010
People believe in television. Apparently people who appear on TV shows belie ...
- CW Doubles Spots For Web Shows, Bundles Trad/Net Ad Packages
MediaDailyNews, Wayne Friedman - Friday, March 26, 2010
With its young consumers moving more aggressively to watching TV shows ...
- 'Madness' Big Scorer, Net Shows Losers
MediaDailyNews, Wayne Friedman - Friday, March 26, 2010
CBS continued to post solid ratings results for its NCAA Men's basketba ...
- CW's New TV/Internet Advertising Plan: If You Can't Beat 'Em, Join 'Em
TV Watch, Wayne Friedman - Monday, March 29, 2010
CW is now doubling the amount of advertising online on its W ...
- Nielsen: Cable Dips 2%, Broadcast Gains 2%
MediaDailyNews, Wayne Friedman - Thursday, March 25, 2010
Hit by NBC's Vancouver Winter Olympics, ad-supported cable ratings took a ra ...
- Reel It In: MPAA Upset By Proposed Movie Futures Market
MediaDailyNews, Wayne Friedman - Thursday, March 25, 2010
Wagering on the future of movies? Don't bet on it, says Hollywood ...
- Open Season -- The Upfront Season -- On TV Networks Calling Each Other Out
TV Watch, Wayne Friedman - Friday, March 26, 2010
Just in time for the upfront season, Oxygen is doing its be ...
- Starcom, Rentrak TV Data Could Challenge Nielsen
MediaDailyNews, Wayne Friedman - Wednesday, March 24, 2010
Boosting its research efforts to new levels -- possibly setting up ...
- Hallmark Skews Younger: More Movies, More Martha
MediaDailyNews, Wayne Friedman - Wednesday, March 24, 2010
Hallmark Channels' efforts to gain a younger-skewing audience are aided by Mart ...
- Discover These TV Finances: Sarah Palin's Deal With Discovery's TLC
TV Watch, Wayne Friedman - Thursday, March 25, 2010
With the fractionalization of media, Americans are scattered around hundreds of ...
- Dish Says DirecTV Doesn't Tell The 'Truth'
Marketing Daily, Wayne Friedman - Wednesday, March 24, 2010
Satellite TV advertising wars --- and lawsuits - between DirecTV and Di ...
- Dish Says DirecTV Doesn't Tell The 'Truth'
MediaDailyNews, Wayne Friedman - Tuesday, March 23, 2010
Satellite TV advertising wars --- and lawsuits -- between DirecTV and Di ...
- 'Dancing' Still Hot, Swings Into Best Premiere Ever
MediaDailyNews, Wayne Friedman - Tuesday, March 23, 2010
Disproving that some reality shows have an ever-decreasing lifespan, ABC's 10-year-old "Danci ...
- Group M Proposes New Ratings Plan For Local TV Stations
MediaDailyNews, Wayne Friedman - Monday, March 22, 2010
Now within days of a deadline that will drastically change the w ...
- Media Multitasking On The Rise: Internet, Mobile, And TV
MediaDailyNews, Wayne Friedman - Monday, March 22, 2010
Popular media multitasking is becoming more fashionable. From its Three Screen Repor ...
- MTV As A Mediocre Baseball Hitter: Big, With Bad Timing On Its Swing
TV Watch, Wayne Friedman - Tuesday, March 23, 2010
So now we've learned that Viacom blew it twice to get t ...
- Icahn's Wide Screen: Wants Total Takeover of Lionsgate
MediaDailyNews, Wayne Friedman - Friday, March 19, 2010
After a year of somewhat less hostile moves against Lionsgate, billionaire invest ...
- NCAA's 'Madness' Scores Big Online Audience
MediaDailyNews, Wayne Friedman - Friday, March 19, 2010
The first night of CBS' March Madness slightly improved from a ye ...
- Tougher Than Ever For TV Ads To Get That Viral 'Spice'
TV Watch, Wayne Friedman - Monday, March 22, 2010
Up until recently, only the Super Bowl has been the big sta ...
- TV Trends: More Internet TV Viewers Erode Trad Media
MediaDailyNews, Wayne Friedman - Thursday, March 18, 2010
Viewers have tripled their use of watching TV shows since 2006, mu ...
- Viacom Sues YouTube For Major Copyright Violations
MediaDailyNews, Wayne Friedman - Thursday, March 18, 2010
Viacom has revealed in court documents that YouTube executives deliberately allowed pirat ...
- Youtube: Don't Forget Where The Song Started
TV Watch, Wayne Friedman - Friday, March 19, 2010
Digital pennies may not work for big television companies -- but th ...
- Ready For Close-up: Cablers, Studios Push VOD 'Movies' Initiative
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2010
Looking to push cable system VOD usage, the major Hollywood studios a ...