- Digital Short-Form Video Viewership Remains Strong
MediaDailyNews, Wayne Friedman - Friday, September 30, 2016
Short-form viewing is still a long-time thing. Horowitz Research says 44% ...
- NFL TV Ad Revs Dip From 2015
Television News Daily, Wayne Friedman - Friday, September 30, 2016
Three weeks of NFL programming has pulled in slightly less TV advertisi ...
- Premium TV Digital Content, Ad Views Climb Double Digits
Television News Daily, Wayne Friedman - Thursday, September 29, 2016
Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-t ...
- Lower Estimates For 2016 TV Political Ads
Television News Daily, Wayne Friedman - Thursday, September 29, 2016
Local TV stations will see 15% fewer political advertising dollars in 20 ...
- TV-Style Programming Still Big For Younger Viewers
TV Watch, Wayne Friedman - Friday, September 30, 2016
Young people still watch a lot of TV -- but in t ...
- Ad-Supported, Free TV Tops Other Platforms
Television News Daily, Wayne Friedman - Wednesday, September 28, 2016
A study from Hub Entertainment Research says 53% of viewers prefer fre ...
- Will CBS, Viacom Merge?
Television News Daily, Wayne Friedman - Wednesday, September 28, 2016
Now, just weeks after ousting the CEO of Viacom, controlling shareholder Nation ...
- NFL Taking Prime-Time Ratings Hit
TV Watch, Wayne Friedman - Thursday, September 29, 2016
Prime-time viewing of NFL games has dropped some in the opening week ...
- Digital Media's Rube Goldberg Problem
Show Daily, Wayne Friedman - Wednesday, September 28, 2016
Speaking at OMMA Video, Tony Pace, chairman of the Association of Nation ...
- Cable Networks Lose Live GRPs To Consumer TV Tech
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
Over the past five years, growing TV technologies -- VOD, SVOD, a ...
- Traditional TV Viewing Slips, But Dominates Video Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
In the first quarter of this year, consumers 18+ spent on avera ...
- First Clinton-Trump Presidential Debate Sets TV Viewing Record
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
The first presidential debate between Hillary Clinton and Donald Trump came ...
- Weighing Presidential Issues: A 400-Pound Hacker And A Besmirched Beauty Queen
TV Watch, Wayne Friedman - Wednesday, September 28, 2016
New storylines from Monday's Presidential debate are entertaining for some and ...
- TV Views On Smartphones Soar
MediaDailyNews, Wayne Friedman - Monday, September 26, 2016
Live TV views have dipped, but on the upside, in the seco ...
- Programmatic Learnings: Determining Value Everywhere
Show Daily, Wayne Friedman - Tuesday, September 27, 2016
Speaking at OMMA Programmatic event, George Musi, senior vp and head ...
- U.S. Pay TV Homes Steady, Monthly Prices Rise
Television News Daily, Wayne Friedman - Monday, September 26, 2016
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid ...
- Can Big TV Companies Spin New Story Around Twitter Sale, Avoiding Mention Of MySpace?
TV Watch, Wayne Friedman - Tuesday, September 27, 2016
Suitors for the somewhat-troubled social platform Twitter are surfacing-- with names li ...
- TV Networks Raise Promo Spend For 2016-2017 Season
Television News Daily, Wayne Friedman - Friday, September 23, 2016
For the three-week period before and around the start of the n ...
- Rio Olympics Spark TV Advertising, Overall Ad Market Gains
Television News Daily, Wayne Friedman - Friday, September 23, 2016
August saw a 40% increase in total TV ad spending -- ...
- Hulu's Going After Traditional Network Dollars Is A Good Thing
TV Watch, Wayne Friedman - Monday, September 26, 2016
Hulu says it wants big TV advertising dollars -- like those i ...
- Internet-Connected TV Viewing Shows Continued Growth
Television News Daily, Wayne Friedman - Thursday, September 22, 2016
TV viewing on Internet-connected devices among 18-49 viewers was up nearly 6 ...
- Discovery Says Skinny TV Bundles Provide Protection, Growth
Television News Daily, Wayne Friedman - Thursday, September 22, 2016
Discovery Communications' networks says new skinny bundles are not a threat ...
- Presidential TV Debates Are Commercial-Free. But After And Before? Not So Much
TV Watch, Wayne Friedman - Friday, September 23, 2016
Huge ratings are expected for the Presidential debates. But commercial availabilities duri ...
- AT&T Adds DirecTV Mobile/TV Everywhere To Addressable Platform
Television News Daily, Wayne Friedman - Wednesday, September 21, 2016
Already offering nearly 14 million addressable TV households through DirecTV, AT&T wi ...
- TV Ad Loads Record Uptick, AMC Leads Pack
Television News Daily, Wayne Friedman - Wednesday, September 21, 2016
Commercial advertising loads per hour continued to rise in August -- ...
- Viacom: Interim CEO Exits, Issues Profit Warning
Television News Daily, Wayne Friedman - Wednesday, September 21, 2016
Tom Dooley, the interim CEO of Viacom, who replaced embattled Philippe Daum ...
- Future Of Sports On Pay TV: Buying It Per Sport, Season Or Weekend?
TV Watch, Wayne Friedman - Thursday, September 22, 2016
Worried about the future of sports TV, including how high consumer fe ...
- Millennials Experience High Levels Of Ad Blocking, Piracy
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2016
Two out of three Millennials use an ad blocker on a deskt ...
- Upfront/Newfront Effect: High Value, Increased Spending
Television News Daily, Wayne Friedman - Tuesday, September 20, 2016
Upfront/Newfront presentations continue to be of high value -- in terms ...
- What Does This Political Season Mean For TV Stations' Ad Sales Future?
TV Watch, Wayne Friedman - Wednesday, September 21, 2016
Donald Trump appears to be causing issues for TV stations. As lo ...