- Forecast: Worldwide Advertising To Hit Double-Digit Gains In 2017
MediaDailyNews, Wayne Friedman - Friday, December 30, 2016
IHS expects global advertising revenue will grow to 11% to $590 billi ...
- 70% Of U.S. TV Nets Lost Traditional Pay TV Subscribers
Television News Daily, Wayne Friedman - Friday, December 30, 2016
Major pay TV network groups show the biggest declines for A+E Network ...
- Cord-Cutting Sees Steeper Declines, But Digital TV Distributors May Add Growth
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
Pay TV cord-cutting seems to be declining for the TV industry ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Broadcast TV Nets Gain 4% In Q4 TV Ad Revs
Television News Daily, Wayne Friedman - Friday, December 23, 2016
TV networks had a solid advertising fall -- all due to b ...
- News Networks See Big 2016 Gains, Non-News Channels Less So
Television News Daily, Wayne Friedman - Tuesday, December 27, 2016
Six non-news networks among the top 30 cable TV channels showed tot ...
- 'Family Feud' Scores Top U.S. Syndication Views
Television News Daily, Wayne Friedman - Thursday, December 22, 2016
"Family Feud" has usurped "Judge Judy" and longtime syndication leader "Wheel ...
- First-Year TV Network Programs Work Harder To Succeed
Television News Daily, Wayne Friedman - Thursday, December 22, 2016
First-year network TV shows have a higher advertising bar to scale th ...
- Commercial-Free Sports TV? Fox Takes A Solo Shot
TV Watch, Wayne Friedman - Friday, December 23, 2016
For its Dec. 30 game between St. John's and Seton Hall women ...
- Strong Upfront Revenues Continue To Flow Into Fall, Scatter Declines
Television News Daily, Wayne Friedman - Wednesday, December 21, 2016
Upfront revenues for November for the 2016-2017 TV season are up ...
- NFL National Ad Spend Records Uptick, TV Ratings Improve
Television News Daily, Wayne Friedman - Wednesday, December 21, 2016
Through 15 weeks of the season, national TV advertiser spending on N ...
- Broadcast, Ad-Supported Cable Witness Declines, But Digital TV On Roll
TV Watch, Wayne Friedman - Thursday, December 22, 2016
Current scripted results speak to where the new on-demand TV marketplace ...
- Kantar Media Taps Bhatia As CEO, North America
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2016
Bhatia will take on responsibility for the management of all of Kant ...
- Russian Hackers Steal $5 Million/Day In Video Digital Advertising Revs
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2016
A group of Russia-based hackers has been stealing between $3 million a ...
- Digital Media Spend Dips, Football Takes A Hit
Television News Daily, Wayne Friedman - Tuesday, December 20, 2016
November witnessed the lowest increase in digital media spending in the la ...
- Sinclair, Kushner Disagree About Trump's Media Access
TV Watch, Wayne Friedman - Wednesday, December 21, 2016
For Trump son-in-law Jared Kushner to insist the campaign got better acce ...
- Traditional Media Braces For 6% Ad Drop
MediaDailyNews, Wayne Friedman - Monday, December 19, 2016
Traditional media will see a 6% decline in advertising next year, d ...
- Global Pay TV Subscribers See Slight Uptick
Television News Daily, Wayne Friedman - Monday, December 19, 2016
Overall estimates now have worldwide pay TV subscribers at between 800 milli ...
- When Fake News is Just Propaganda
TV Watch, Wayne Friedman - Tuesday, December 20, 2016
Fake news can be used to coerce, cause mischief, and keep o ...
- 'Rogue One: A Stars Wars Story' Delivers For TV Advertising, Box Office
MediaDailyNews, Wayne Friedman - Friday, December 16, 2016
Since it began advertising in earnest on November 6 through December 1 ...
- 7 Ad-Serving Cos. Band Together To Create Ad Consortium
MediaDailyNews, Wayne Friedman - Friday, December 16, 2016
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensi ...
- How Will The Media Industry Fare Under Trump?
TV Watch, Wayne Friedman - Monday, December 19, 2016
Stock market -- and indices -- are typically futuristic measures investors cou ...
- NBC, USOC, Olympic Channel Partner On Programming
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
The organizations will collaborate to produce and distribute Olympic sports and Olympic-them ...
- NBCU: Nielsen's Total Content Ratings Do 'Harm'
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
NBCU is not happy about the progress of Nielsen's highly anticipated Tot ...
- After Paying For Sports, What's Left For Sports Fans?
TV Watch, Wayne Friedman - Friday, December 16, 2016
Yes, sports networks are popular -- and lucrative. But with the ri ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- NBC Leads In Prime Time, Fox Makes Big Gains
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
NBC has a commanding lead in key advertiser viewer measures so f ...
- Are Advertisers Wrong About Target Audiences?
TV Watch, Wayne Friedman - Thursday, December 15, 2016
TV marketers have long made associations as to who watches what ki ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...
- New Digital TV Nets, Cable Channels Post Higher Ad Spend
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Alternative TV networks including new digital OTT TV services, traditional cable a ...