YAAKOV KIMELFELD

Yaakov Kimelfeld, Ph.D., is Chief Research Officer at Millward Brown Digital.

  • One Mississippi?
    As readers of this blog know, at the end of this year ...
  • The Unbearable Lightness Of Branding
    If your day job involves creating, defending or presenting a media plan ...
  • Attribute That!
    Attribution modeling or path-to-purchase analysis? These concepts are often used in the ...
  • Out Of Chaos, The Path To Purchase
    There is one diagram that any marketer would be capable of sketching ...
  • The Bridges Of Madison Avenue
    Madison Avenue today is a study in contrast. The media ecosystem has ...
  • A Demon Under The Streetlight
    There's an old joke about a man searching for his car keys ...
  • Attribute This
    To paraphrase the tagline used in commercials by Ally Bank: "Even children ...
  • Bring On The Social Media Impression
    The uncertainty about the future of Facebook has a lot to do ...
  • A Media Euro: The Other Single Currency Crisis
    The most recent ARF Audience Measurement conference was titled "The Measurement Crisis." ...
  • On Other Screens, Other Wonders
    All media are vehicles for persuasion and influence; TV power, however, was, ...