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    I recently made a "bar bet" with a client. My goal w ...
  • True Customer Dialogue
    Every e-mail program I've worked on was founded on a desire ...
  • RSS: TiVo For E-mail
    Just as advertisers can't afford to ignore the impact of digital vid ...
  • Copywriting--The Red-Headed Stepchild in Your E-mail Budget
    E-mail is for readers. That's why I'm always amazed that developing gre ...
  • Long Vs. Short
    "Nobody reads that stuff. We need to cut out some of th ...