- Marketers: It's Time To Stop Blaming Your Woes On The Consumer!
Online Spin, dave.b , Max Kalehoff - Friday, December 22, 2006
Here's the truth: Consumers now have a voice, they have more choi ...
- You Must Market To Algorithms, Not Just People
Online Spin, dave.b , Max Kalehoff - Friday, December 15, 2006
The most elegant insight at the Word of Mouth Marketing Association's annu ...
- People As Advertising: Risky Business
Online Spin, dave.b , Max Kalehoff - Friday, December 8, 2006
The phenomenon of PayPerPost--the service that connects advertisers with bloggers willing ...
- YouTube: The Addictive, Must-Play Game
Online Spin, dave.b , Max Kalehoff - Friday, December 1, 2006
YouTube is a terribly addictive game. Well, not exactly. Technically, it's ...
- I'm A Dad Now!
Online Spin, dave.b , Max Kalehoff - Friday, November 24, 2006
I'm passionate about digital media, marketing and disruption, but I can't thi ...
- Hey, Web 2.0 Fans: Social Networks Weren't Born Yesterday!
Online Spin, dave.b , Max Kalehoff - Friday, November 17, 2006
With all the hype around YouTube, MySpace Facebook and other social-networking W ...
- Ten Trends Transforming Marketing Measurements
Online Spin, dave.b , Max Kalehoff - Friday, November 10, 2006
Last week I presented a primer on consumer-marketing measurements to a diver ...
- New Media Join 'Engagement' Bash, Confront Elephant In Room
Online Spin, dave.b , Max Kalehoff - Friday, November 3, 2006
As the social-media and Web 2.0 revolution continues, I've been convinced t ...
- Web Metrics Are Not A Crapshoot!
Online Spin, dave.b , Max Kalehoff - Friday, October 20, 2006
I have the utmost respect for BusinessWeek and its editorial staff, b ...
- Are Marketers Serious About Ceding Control to Consumers?
Online Spin, dave.b , Max Kalehoff - Friday, October 13, 2006
A reality check. Are big advertisers ready to cede control to consumer ...
- Are Engagement Believers In Denial?
Online Spin, dave.b , Max Kalehoff - Friday, October 6, 2006
If we presume marketing communications' ultimate aspiration is to drive and susta ...
- Dr. Joe Plummer On Consumer Engagement
Online Spin, dave.b , Max Kalehoff - Friday, September 29, 2006
To commemorate Advertising Week and one of its top buzzwords--engagement--I'd like ...
- Consumers' Dilemma: Consequences Of Exposure
Online Spin, dave.b , Max Kalehoff - Friday, September 22, 2006
I'm an evangelist of interactive and social media--I have been for ov ...
- The Super Bowl Of Marketer-Consumer Co-Creation
Online Spin, dave.b , Max Kalehoff - Friday, September 15, 2006
Super Bowl XLI will be a milestone. Not for the game ...
- Can Social Video Honor Copyright And Compensate The Artist?
Online Spin, dave.b , Max Kalehoff - Friday, September 8, 2006
For all the positive attention YouTube brings to consumer-generated video, I'm skeptic ...
- Secret To Corporate MySpace Profiles
Online Spin, dave.b , Max Kalehoff - Friday, September 1, 2006
There seems to be a rising flood of mainstream, mega-brands entering soci ...
- Mom's Best Friend: Discussion Boards
Online Spin, dave.b , Max Kalehoff - Friday, August 25, 2006
As a researcher, I've always been aware of how big CGM ...
- Marketer's Confession: I'm A Happy Loser
Online Spin, dave.b , Max Kalehoff - Friday, August 18, 2006
Marketing and media models are broken. Well, at least they're not worki ...
- Are Advertisers Suffering From Addiction?
Online Spin, dave.b , Max Kalehoff - Friday, August 11, 2006
Advertisers' unstoppable march to claim every bit of blank space as ...
- Media Specialists Must Grasp Consumer-Generated Media
Online Spin, dave.b , Max Kalehoff - Friday, August 4, 2006
As advertising dollars continue to bum-rush the Internet, many media specialists conte ...
- TiVo's Big Research Opportunity Can Help Advertisers
Online Spin, dave.b , Max Kalehoff - Friday, July 28, 2006
As an admirer of TiVo and a guy who loves the med ...
- Advertising Week's Main Attraction: The Minority Hearings
Online Spin, dave.b , Max Kalehoff - Friday, July 21, 2006
There's one troubling trend this industry must deal with: low minority representatio ...
- Digg: A New Wave Of Media Disruption
Online Spin, dave.b , Max Kalehoff - Friday, July 14, 2006
Senior analyst LeeAnn Prescott of Hitwise, a Web measurement firm I us ...
- Jim Lehrer: Renaissance Of The Trusted News Gatekeeper
Online Spin, dave.b , Max Kalehoff - Friday, July 7, 2006
I have a number of news and information gatekeepers that I trus ...
- Why Advertising Agencies Don't Get R&D
Online Spin, dave.b , Max Kalehoff - Friday, June 30, 2006
hy the heck are advertising and marketing agencies so often so la ...
- Game Mechanics Applied to Marketing And Brands
Online Spin, dave.b , Max Kalehoff - Friday, June 23, 2006
I deliver this dispatch from Kevin Werbach's Supernova 2006 conference, the gatheri ...
- Is There Really Something Wrong With CGM Research?
Online Spin, dave.b , Max Kalehoff - Friday, June 16, 2006
Toby Bloomberg recently published a Q&A with Bill Neal, the "Godfather ...
- CGM Explosion Inextricably Linked To Broadband
Online Spin, dave.b , Max Kalehoff - Friday, June 9, 2006
There's a powerful, perhaps mutually dependent, relationship between CGM and broadband; th ...
- Readers: Your Comments Are Worth Far More Than This Column
Online Spin, dave.b , Max Kalehoff - Thursday, June 1, 2006
Social media may be riding a wave of hype right now, b ...
- Consumer-Generated Multimedia And Incidental Impressions
Online Spin, dave.b , Max Kalehoff - Thursday, May 25, 2006
Amidst the excitement surrounding online word of mouth (WOM) and consumer-generated med ...