- Should Dayparting Make You Nervous?
Search & Performance Insider, Bill Wise - Monday, June 26, 2006
Last week, Google rolled out automated dayparting?the ability to automatically serve a ...
- How Search Branding Is Better
Search & Performance Insider, Bill Wise - Monday, June 19, 2006
In traditional advertising, each segment along the buy-flow works independently from t ...
- Bigger Metrics Are Best
Search & Performance Insider, Bill Wise - Monday, June 12, 2006
In the marketing world, there's a tendency to assess campaign success ...
- To Recoup Click-through Losses, Redirect
Search & Performance Insider, Bill Wise - Monday, June 5, 2006
All about behavioral search retargeting, the logical next step in a broad ...
