- Accountability Matters
Search & Performance Insider, Bill Wise - Monday, August 28, 2006
In my continuing discussion of the new e-Media Exchange--the auction-based ad-buying exchan ...
- Why You Can Auction a TV Spot, Part 2
Search & Performance Insider, Bill Wise - Monday, August 21, 2006
Bill continues his rebuttal to the traditional networks' argument against the e-Med ...
- Why You Can Auction a TV Spot (Part 1)
Search & Performance Insider, Bill Wise - Monday, August 14, 2006
Members of the TV world put forth a number of arguments w ...
- MSN + eBay + XM = Advertising 2010
Search & Performance Insider, Bill Wise - Monday, August 7, 2006
Last Friday's Wall Street Journal discussed the new e-Media Exchange, an automat ...
