- New Metrics For New Media, In A Hurry
Metrics Insider, Bill Wise - Tuesday, July 26, 2011
The new reality we're facing is one in which we continually ne ...
- The Most Powerful Channel For Media Data? It Might Be TV
Metrics Insider, Bill Wise - Tuesday, July 12, 2011
Over the past few weeks, I've been pretty tough on TV metric ...
- TV Metrics Need To Evolve At The Pace Of Change (A Lesson from The Twitterverse)
Metrics Insider, Bill Wise - Wednesday, July 6, 2011
In case you needed further evidence that TV metrics need an updat ...