Michael Haydock
Member since January 2012- chief scientist and a retail analytics leader IBM
- Armonk New York
- 10504 USA
Articles by Michael All articles by Michael
- The New Crystal Ball For Retailers in
Marketing Daily on
09/07/2012
Anticipating the needs and behavior of consumers is more important today than ever. Augmenting traditional forecasts with an analysis of social sentiment can help provide the edge that retailers need to gain insight into the mind of the consumer.
- Unlocking The Marketing Code in
Marketing Daily on
01/26/2012
Advances in analytics enable retailers to go beyond the basics in determining the effectiveness of their marketing.
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