-
Metrics Insider
A Scientific Model For Multi-Touch Attribution And Ad Optimization March 1, 2012, 10:34 a.m. -
Metrics Insider
Designing An Accurate Global A/B Test To Improve Campaign Optimization Feb. 3, 2012, 1:02 p.m.
Robert L. Marsa, Ph.D., is VP of Technology at Adometry, Inc., where he oversees the company's development process, product architecture, research directions, and technology platform.
©2013 MediaPost Communications. All rights reserved.
15 East 32nd Street, 7th Floor, New York, NY 10016
feedback@mediapost.com