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Ken Beaulieu

Member since November 2011 Contact Ken

I am the vice president of marketing and communications at the Association of National Advertisers, which comprises 450 companies and more than 10,000 brands. Among my duties, I serve as editorial director for our publishing program and direct the ANA's email and social media efforts. Previously, I worked in publishing as an editorial executive.

Articles by Ken All articles by Ken

  • ADT Is Secure In Its Marketing in Marketing Daily on 01/12/2016

    Jerri DeVard is a realist. When the senior vice president and CMO of ADT looks at the vast playing field that is monitored security and home automation, she knows she can't boost the visibility of the company's pioneering solutions simply by outspending her competitors.

  • Voya Makes A Name For Itself in Marketing Daily on 12/17/2015

    "We refined our positioning, gathered additional customer knowledge, and conducted work to better understand the effect of different marketing levers on brand KPIs and ROI," says Voya CMO Ann Glover.

  • 2016 Trends In B-to-B Marketing in Marketing Daily on 11/23/2015

    "As content marketing budgets increase, it's imperative for marketers to build solid strategic foundations to get the results they need," says George Stenitzer, a member of the Board of Advisors for the BMA, a division of the Association of National Advertisers.

  • Denny's Embraces Diversity in Marketing Daily on 10/14/2015

    "Our internal and external culture promotes our openness to all people, ideas, and perspectives, and highlights our commitment to diversity while aligning with our corporate strategy and core values," says CMO John Dillon.

  • The Customer Experience Imperative in Marketing Daily on 09/11/2015

    Pegasystems CMO Robert Tas, a featured speaker for the ANA's Masters of Marketing Conference, Oct. 14 - 17 in Orlando, Fla., discusses Pegasystems' digital-first approach, collaborating with sales and IT, and more.

  • The Evolution Of MGM Resorts in Marketing Daily on 08/21/2015

    Lilian Tomovich, MGM Resorts International CMO, explains how the guest experience is evolving at MGM, the role insights and research play in driving customer loyalty, and the importance of challenging the status quo.

  • Improving The Customer Journey in Marketing Daily on 07/07/2015

    Offering shoppers a path-to-purchase experience with less friction is paramount to accelerating online sales, says Cindy Chen, global head of ecommerce at Mondelez International.

  • Data Drives Travelers in Marketing Daily on 05/19/2015

    The push by businesses to become more "data-driven" is a trend that many industry experts predict will radically change the face of marketing. Count John H. Bell, VP of enterprise digital marketing at Travelers, among the believers.

  • An Eye For Effective Marketing in Marketing Daily on 05/01/2015

    As director of digital engagement and social media at CDW, Lauren McCadney realizes that she has to see the world differently and tell stories more meaningfully to stay ahead of the competition.

  • The Dark Side Of E-Commerce in Marketing Daily on 04/08/2015

    "2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015," admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to the Association of National Advertisers.

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