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Ken Beaulieu

Member since November 2011 Contact Ken

I am the vice president of marketing and communications at the Association of National Advertisers, which comprises 450 companies and more than 10,000 brands. Among my duties, I serve as editorial director for our publishing program and direct the ANA's email and social media efforts. Previously, I worked in publishing as an editorial executive.

Articles by Ken All articles by Ken

  • Data Drives Travelers in Marketing Daily on 05/19/2015

    The push by businesses to become more "data-driven" is a trend that many industry experts predict will radically change the face of marketing. Count John H. Bell, VP of enterprise digital marketing at Travelers, among the believers.

  • An Eye For Effective Marketing in Marketing Daily on 05/01/2015

    As director of digital engagement and social media at CDW, Lauren McCadney realizes that she has to see the world differently and tell stories more meaningfully to stay ahead of the competition.

  • The Dark Side Of E-Commerce in Marketing Daily on 04/08/2015

    "2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015," admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to the Association of National Advertisers.

  • Q&A: The Timelessness Of 'Mayhem' in Marketing Daily on 03/25/2015

    "You know you have a good idea when the core of a campaign doesn't need to change," admits Lisa Cochrane, senior vice president of marketing at Allstate, who is responsible for the long-running "Mayhem" campaign.

  • The Good And Bad Of Technology in Marketing Daily on 02/09/2015

    As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.

  • DQ's New Fan-Worthy Approach in Marketing Daily on 01/09/2015

    Barry Westrum, EVP/marketing, explains his philosophy for transforming an iconic brand like DQ, how he keeps marketing relevant, his relationship with the product development team, and the management principle he lives by today.

  • Trends To Watch In 2015 in Marketing Daily on 12/11/2014

    Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association of National Advertisers believe are the trends that bear watching in 2015.

  • Heineken Sold On Mobile in Marketing Daily on 11/10/2014

    Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados.

  • Kimberly-Clark's Total Market Approach in Marketing Daily on 10/14/2014

    Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

  • Cisco Broadens Its Brand Position in Marketing Daily on 10/01/2014

    "We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior vice president and chief marketing officer at Cisco, which turned 30 this year.

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