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Ken Beaulieu

Member since November 2011 Contact Ken

I am the senior director of marketing and communications at the Association of National Advertisers, which comprises 450 companies and more than 10,000 brands. Among my duties, I serve as executive editor of ANA Magazine, a bimonthly publication distributed to CMOs and other senior marketers, and direct the ANA's email and social media efforts. Previously, I worked in publishing as an editorial executive.

Articles by Ken All articles by Ken

  • Kimberly-Clark's Total Market Approach in Marketing Daily on 10/14/2014

    Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

  • Cisco Broadens Its Brand Position in Marketing Daily on 10/01/2014

    "We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior vice president and chief marketing officer at Cisco, which turned 30 this year.

  • Changing With The Times At Microsoft in Marketing Daily on 09/15/2014

    From his days as Bill Gates' speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.

  • Making Measurement Matter At Kellogg in Marketing Daily on 08/21/2014

    Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the metrics of most value to the company, and key measurement challenges.

  • Making Sense of Programmatic Buying in MediaDailyNews on 02/28/2014

    Bob Arnold, digital media and strategy lead, North America, at Google, believes programmatic buying will one day revolutionize the industry because it will bring about more effective and relevant advertising to target consumers. Until then, he says, much work is needed to educate brand marketers about how best to capitalize on the trend.

  • They Have Consumers At 'Hello' in Marketing Daily on 01/16/2014

    Craig Dubitsky says his personal mission in life is to elevate the everyday, to see the invisible and make it real. It's a lofty ambition, for sure, but one the serial entrepreneur continues to bring to fruition.

  • Real-Time Rewards For A-B InBev in Marketing Daily on 11/25/2013

    Anheuser-Busch InBev is increasingly tapping into emerging platforms to connect beer drinkers with its products in real-time. The glue to its strategy is share-worthy content that brings people together and drives business ROI. Lucas Herscovici, vp of digital marketing, North America at Anheuser-Busch InBev, discusses the benefits and challenges of marketing in real-time and how the company keeps the content pipeline full.

  • PepsiCo's New Marketing Mindset  in Marketing Daily on 10/16/2013

    Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and a featured speaker at the 2013 ANA Multicultural Marketing & Diversity Conference, Nov. 3-5, talks to Marketing Daily about PepsiCo's new cross-cultural marketing approach, the company's innovative Culture Lab, and breaking through the media clutter.

  • Valspar Paints A Brighter Future in Marketing Daily on 09/04/2013

    In 2007, Valspar made the bold decision to create a consumer-facing brand of paint that called for product and marketing innovations and a creative brand strategy that would distinguish it in the DIY segment. John Anton, who served as Valspar's vp of marketing for much of the transformation and will speak at the 2013 ANA Masters of Marketing Annual Conference, October 3-6, shares his thoughts on Valspar's evolution.

  • Unilever Puts People First in Marketing Daily on 07/12/2013

    Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focused effort to empower people to own and shape the company's brands. Rob Master -- Unilever's vice president of media, Americas and Europe, who will speak at the ANA Digital & Social Media Conference, July 14-16 -- shares the philosophy behind the strategy, the latest macro trends, and how Unilever is elevating digital.

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