Gail Marie
Member since May 2012- Content Editor McKinney
- Durham North Carolina
- 27701 USA
Articles by Gail All articles by Gail
- 2014 EFFIE Award Preview: Big Boss Brewing's Beercade in
Marketing Daily on
06/02/2014
Our challenge was to help a small regional brewer - Big Boss Brewing - stand out in the sea of suds and win over new customers with a compelling trial experience.
- 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno in
Marketing Daily on
05/21/2013
Mizunos running shoes are stiff (for a reason) so they don't feel as cushy and comfortable as the mainstream brands. So trying Mizunos on in the store is far from compelling.
- 2012 EFFIE Award Preview: 'SPENT' in
Marketing Daily on
05/23/2012
Players start with $1,000 and make the decisions needed to reach the end of the month with something still left in your pocket. Sounds easy, right?
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