- Is It Really All About Results?
Marketing Daily, Bob McCurdy - Tuesday, October 11, 2011
It might sound like an odd question but we're beginning to wonde ...
- Radio: The Master Of Surprise And Delight
Marketing Daily, Bob McCurdy - Tuesday, September 27, 2011
Bob Pittman's speech at The Radio Show in Chicago expertly outlined a ...
- We're From Mars, They're From Venus
Marketing Daily, Bob McCurdy - Thursday, August 11, 2011
With 2012 planning moving into high gear, it is particularly important ...
- It's A Mad, Mad, Mad, Mad World
Marketing Daily, Bob McCurdy - Wednesday, July 13, 2011
After all the zany antics to find it, it turned out th ...
- A Study In Radio's Effectiveness
Marketing Daily, Bob McCurdy - Tuesday, June 21, 2011
Radio advertising does positively impact these metrics, while providing concrete feedback a ...
- Being Of Sound Mind
Marketing Daily, Bob McCurdy - Thursday, June 2, 2011
If, indeed, the brain is the ultimate screen "where everything ultimately pla ...
- The More Things Change ...
Marketing Daily, Bob McCurdy - Tuesday, May 17, 2011
Terrestrial radio may not be grabbing a lot of headlines of la ...
- Reaching The Popular Kids
Marketing Daily, Bob McCurdy - Thursday, April 21, 2011
The popular kids, or adults rather, are defined by GfK MRI ...
- Timing Is Everything
Marketing Daily, Bob McCurdy - Wednesday, March 30, 2011
The timing of commercial delivery deserves the same level of focus a ...
- You Don't Need To See To Believe
Marketing Daily, Bob McCurdy - Tuesday, March 1, 2011
The mind's eye enables us to see and describe what's not ...
- Another Killer On The Loose?
Marketing Daily, Bob McCurdy - Friday, February 4, 2011
To assume wireless technology will negatively impact listening to terrestrial radio ...
