- The Top Ten 'Worst Places to Live'
Marketing: Politics, Michael Beach - Tuesday, October 7, 2014
The upcoming midterms are a great demonstration of the bipartisan waste a ...
- Go Their Way: Reaching Likely Voters With Unpredictable Habits
Marketing: Politics, Michael Beach - Tuesday, July 1, 2014
On both ends of the media consumption spectrum sit two groups: tho ...
- Despite Big Data, Keep An Eye On Individual
Marketing: Politics, Michael Beach - Wednesday, May 28, 2014
Major campaigns now have (or claim to have) any number of "b ...
- Sharp Targeting Relies On Quality, Not Quantity
Marketing: Politics, Michael Beach - Tuesday, May 6, 2014
Thanks to the mass-market adoption of digital devices and a fragmenting med ...
- Persuasion Is Not Measured By Clicks
Video Insider, Michael Beach, Keith Eadie - Tuesday, April 9, 2013
Americans love post-election scuttlebutt, and there is no shortage of pundits eag ...
- If 2008 Was 'Youtube Election,' What Is This? Answer Might Surprise You
Video Insider, Michael Beach, Brett Wilson - Wednesday, October 31, 2012
In 1964, the first political attack ad -- the infamous "Daisy" sp ...
