- Programmatic Misconceptions: Automation Isn't The Same As Choice
Programmatic Insider, Jeff Green - Friday, August 15, 2014
At the recent OMMA RTB conference, I was thrilled to speak ...
- Taking The Global Pulse At DMEXCO
Programmatic Insider, Jeff Green - Friday, October 4, 2013
DMEXCO, the annual digital marketing trade show in Cologne, Germany, was t ...
- Consolidated Demand: Here's How Europe Can Leapfrog The U.S. In RTB
Programmatic Insider, Jeff Green - Thursday, July 18, 2013
I wouldn't be writing this if I wasn't so confident in t ...
- Online Advertising's Unique Commodities Market
Programmatic Insider, Jeff Green - Tuesday, April 16, 2013
It's been almost 10 years since the ad exchanges that would real ...
- It's Time To Marry Online Advertising's Spot And Forward Markets
Programmatic Insider, Jeff Green - Thursday, March 7, 2013
Over a decade ago, someone had the brilliant idea to take housi ...
- The No. 1 Reason Why Companies Fail
Programmatic Insider, Jeff Green - Friday, February 8, 2013
When a company goes out of business or sells at a discou ...
- For Online Ad Industry, It's Time To Stop Being Nostalgic
Programmatic Insider, Jeff Green - Thursday, January 10, 2013
Time is flying. I'm sure you've already heard it at least ...
- Soon, There Will Be Fewer Seats At RTB Table
Programmatic Insider, Jeff Green - Thursday, December 6, 2012
Whenever I spend time with our friends working at SSPs or ...
- How Facebook Became An RTB Game-Changer
Programmatic Insider, Jeff Green - Friday, November 16, 2012
Much has been said about the Facebook Exchange since its summer debu ...