Susan Ganeshan
Member since January 2015Contact Susan- Chief Marketing Officer Clarabridge
- http://clarabridge.com/
- Facebook: https://www.facebook.com/Clarabridge?fref=nf
- LinkedIn: https://www.linkedin.com/pub/susan-ganeshan/0/129/88
- Twitter: https://twitter.com/sganeshan
- 11400 Commerce Park Drive
- Reston Virginia
- 20191 USA
As leader of the Clarabridge marketing team, Susan defines the brand, leads the charge for educational, useful content, and enables both Clarabridge and our partners to promote and deliver on the promise of customer centricity. During her 25 year career, Susan has gained in-depth software experience spanning diverse roles including content marketing, product marketing, lead generation, event management, product management, engineering, quality assurance, implementation consulting, training, and sales support with organizations like newBrandAnalytics, webMethods and Software AG.
Articles by Susan All articles by Susan
- Why This Home Automation Commercial Fails in
Marketing Daily on
01/16/2015
When it comes to Wink, I want to understand the benefit of home automation, but the commercial simply tells me the benefit is that the tool is better than creepy robots.
- CMOs And COOs: Finally, A Love Story in
Marketing Daily on
02/14/2013
Romance might be in the air for some today, but it's a safe bet that most chief marketing officers and chief operating officers are not sending each other flowers. Successful organizations know that coordinating marketing and operations efforts means more engaged, satisfied and loyal customers. What can we do?
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