Bob Gilbreath

Articles by Bob All articles by Bob

• LinkedIn Suggests Writing Ideas, And The Future of Software in Marketing Daily on 11/09/2015
  

  Recently, I logged into LinkedIn's publishing tool to draft an article and I noticed something different. Instead of the usual list of my previous articles on the left, I was greeted three "Writing Ideas." Once again, LinkedIn proves to be an incredible platform for B2B content marketing by innovating in a way that helps the marketer and the prospect.

• Advertising Industry Faces Its Napster Moment in Marketing Daily on 09/30/2015
  

  Those of us who work in the vast marketing ecosystem should take those lessons to heart if we hope to survive the consumer revolution at our gates.

• 'Clash Of Clans' Should Worry The Ad Industry in Marketing Daily on 05/21/2015
  

  Game makers have figured out something scary: Fewer ads drive greater profits.

• To Win On Pinterest, Unlearn The Social Rules in Marketing Daily on 05/10/2013
  

  The future of marketing is about creating advertising that people choose to engage with. Since Pinterest is frequently used to discover and share content that often leads to a sale, it could be the sorcerer's stone that transmutes social hype into scalable business growth.

Comments by Bob All comments by Bob

• 'Clash Of Clans' Should Worry The Ad Industry by Bob Gilbreath (Marketing Daily on 05/21/2015)
  

  My two cents on your question, David, is that these brand-intregration ideas can be valuable if they are both useful and scaleable. To be useful they must make the game better. To be scaleable, they must hit millions of people (to move millions of cases of M&Ms or Red Bull). I find that too many of these brand integrations are forced or just too small to be worth the time or money. Perhaps my favorite is how Mtn. Dew has embraced the Call of Duty franchise and provides things like Double XP during the first week that the game is out (when you use a code from purchased cans).

• To Win On Pinterest, Unlearn The Social Rules by Bob Gilbreath (Marketing Daily on 05/10/2013)
  

  Anna, clearly there is a social element to Pinterest. But just because you "can" leave comments on Pinterest does not mean this is a useful activity for business. I think you further make my point by suggesting that Pinterest can be made "social" by tweeting of sharing on Facebook. The big picture point here is that we need to stop applying the "rules" of social to Pinterest, and instead embrace what is truly unique and powerful. Tracking comments and tweeting pins won't get you very far. But sharing great content that people love to re-pin and click is what really counts.

• The Three Rs Of Engagement by Cory Treffiletti (Online Spin on 09/02/2009)
  

  I love the effort to define this better, but I think you're missing the main way of defining engagement, Cory: It's all about a consumer choosing to pay attention to and interact with the marketing. The three Rs you mention sound an awful lot like ways to make an interruptive ad impression make a bigger impact. Isn't "engagement" pretty simple - a choice by the consumer to "engage"

• Model Of An Engagement-Based Agency? by Joe Marchese (Online Spin on 04/28/2009)
  

  Thanks for the kinds words on the book already, Joe. Wait until you get to the chapter that features "Engagement Based Media Planning." Can't wait for your full feedback. Bobwww.marketingwithmeaning.com@mktgwithmeaning

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