Jeremy Hlavacek

Articles by Jeremy All articles by Jeremy

• 'Tis The Season For...? in Publishing Insider on 12/18/2014
  

  I have always loved the holiday season. But, despite all the joy and merriment, many studies show that anxiety and depression spike during this time of year -- kind of strange, right? But when you think about it, this dichotomy makes sense. Many conflicting emotions come out in December. For online publishers, it's no different. Rushing to finish strong in 2014 is accompanied by trying to thoughtfully plan for 2015. And, perhaps nothing is more confusing or conflicting for publishers than their programmatic business. Is it a good thing? Is it a bad thing? How will the year end? What will happen next year?

• Nothing In Life Is Guaranteed -- Except Media in Publishing Insider on 05/15/2014
  

  The current programmatic market is large and still growing rapidly, even after five years of impressive gains. It has largely been built off non-guaranteed or "remnant" inventory that publishers have put into real-time marketplaces, where buyers can use data to bid on what they want, and buy as much or as little inventory as they need at any time. It's a real marketplace, with shifts in demand and supply happening all the time. This model has worked great for the buy side and many tech vendors, while many publishers would argue that this new innovation has been neutral if not negative for their business. However, I think we are on the cusp of a major change that will greatly benefit publishers. Let me explain.

• Santa Claus, The Tooth Fairy, & 100% Sellout in Publishing Insider on 01/30/2014
  

  The online publishing world is becoming more and more data-driven, but past experience and conventional wisdom still greatly influence the strategies of many top media sellers. Conventional wisdom can be useful because it gives us fixed guidelines that allow for rapid decision-making. But every once in a while, it's worth reflecting on conventional wisdom and asking whether tried and true methods are actually outdated myths that may feel right, but actually prevent progress.

• Big-Data Disappointment? in Publishing Insider on 10/03/2013
  

  It's hard to pinpoint exactly when the term "big data" was invented, but about 18 to 24 months ago the "big data industry" started receiving a lot of attention and was trumpeted as the next big thing. Headlines blared, projections were made, and excitement bubbled over. Recently however, there has been some retrenchment and second-guessing the big data space, with articles talking about "big-data disappointment." This seems to be right on schedule with most shiny-new-object hype cycles, so perhaps the truth lies somewhere in between irrational exuberance and utter disappointment. So what does this market shift mean for online publishing and media?

Comments by Jeremy All comments by Jeremy

• Santa Claus, The Tooth Fairy, & 100% Sellout by Jeremy Hlavacek (Publishing Insider on 01/30/2014)
  

  Thanks Daniel. Things are indeed changing fast. There needs to be more training, but also flexible employees who learn on their own and are open to change.

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