- How To Price Programmatic Inventory
Programmatic Insider, Jeff Kaldahl - Tuesday, November 4, 2014
Pricing programmatic inventory -- be it display, video, mobile, or social ...
- Attribution For RTB Marketers: Why Should I Care?
Programmatic Insider, Jeff Kaldahl - Thursday, September 25, 2014
If you work in real-time advertising, you shouldn't just care about attributi ...
- Why More Brands Are Buying Digital Ads In-House
Programmatic Insider, Jeff Kaldahl - Tuesday, July 8, 2014
It's been predicted for years, and now it's happening: Major brands a ...
- Programmatic People: Who They Are And Why They Matter
Programmatic Insider, Jeff Kaldahl - Tuesday, May 13, 2014
Programmatic advertising involves a lot of advanced technology and artificial intelligence. ...
- The Power Of People In Programmatic
Programmatic Insider, Jeff Kaldahl - Thursday, March 13, 2014
If you're new to real-time bidding (RTB) and programmatic marketing, it c ...