Michael McLarenMember since June 2015 Contact Michael
- CEO MRM//McCann
- New York New York
- 10017 USA
Articles by Michael All articles by Michael
Data and Creativity: The New Cosy Bedfellows in
MediaPost Live on
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how it is being used to inform and shape creativity. I was genuinely surprised. I mean, this entire week-long extravaganza is all about celebrating great ideas and wonderful creative craftsmanship, no? It got me thinking about the core meaning of all this; this is clearly much more than a fad, this is a profound and pervasive trend that is sweeping through the entire industry.
Is Cannes Important? in
There is something incredibly alluring about attending the Festival of Creativity at Cannes. And it is not the sparkling beaches, the gently swaying trees or the warm weather of June (though these are definitely very nice!). First and foremost, by being here, by soaking in and celebrating and talking about creativity, at the global pinnacle of creative excellence, you are sending a clear message to your whole organization that Creativity matters. A great deal.