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• 4 Things To Know About The Chinese Luxury Consumer in Marketing Insider on 06/21/2018
  

  Chinese buyers have stepped up their purchases of New York City real estate in the last few years. What's notable about these buyers is they often build their own skyscrapers rather than just purchase historic buildings. For buyers from China, history doesn't play as large a role as the property's potential does.

• Reddit Redesign Shows How To Pull Off A Facelift Without Losing Your Audience in Marketing Insider on 06/01/2018
  

  If there was ever a site that was begging for a redesign, it was Reddit.

• What Marketers Can Learn From The 'Roseanne' Reboot in Marketing Daily on 04/02/2018
  

  The show's success is based on a message of inclusion and honesty that is being welcomed by viewers. Here are four lessons that marketers can learn from "Roseanne."

• The Media Industry: Deja Vu All Over Again? in Marketing Daily on 03/12/2018
  

  The media equivalent of mortgage-backed securities are people paying six figures to get tweets from a Kardashian.

• Why Brand Safety Isn't Just A Big Deal For Big Brands in Marketing Daily on 08/01/2017
  

  The challenge for smaller businesses is that they are usually struggling to get their names out and the bigger platform, the better. That can lead to dodgy placements via Google's algorithm.

• Why The End Is Near For The Facebook-Google Duopoly  in Marketing Daily on 04/03/2017
  

  Marketers should take a pause to reconsider spending so much on those two platforms. Here's why.

• Don't Be Fooled - Digital Media Is Still All About People in Marketing Daily on 08/31/2015
  

  A machine won't note or anticipate the impact of a new editorial hire. The truth is, though, media properties don't run themselves but are instead the result of human effort.

• 4 Reasons Programmatic TV Is Over-Hyped in MediaDailyNews on 07/09/2015
  

  While TV's late embrace of programmatic reaffirms the fact that the buying process works well, there are lots of reasons to be skeptical about claims that TV finally has gotten its act together and will fend off digital's inevitable dominance.

• What Marketers Can Learn From John Oliver in Marketing Daily on 04/10/2015
  

  What is interesting is how the show is being promoted online. Each week, the show takes full segments from the previously televised program and posts them on YouTube - all 10-20 minutes of them.

• Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball in Marketing Daily on 03/26/2015
  

  Announcing legend John Madden criticized the display for its "lack of respect." On the contrary, Ferrell's stunt is the best publicity baseball has received in years.

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