Michael is Chief Executive Officer, Performics Worldwide, the global performance marketing agency inside Publicis and a named category leader by Forrester. Working with the agency's global leadership team, Michael oversees strategic service and performance excellence for 1,000+ employees across 30+ countries. With a passion to move clients' businesses ahead everyday, Michael motivates the organization to set the standard for strategic leadership, proactive service and sustained innovation, and embody a "performance never rests" mindset. Michael’s Performics career spans eight years where he has led the creation of the agency’s account management practices, marketing function and business development team. He has also led integration with ZenithOptimedia and worked tirelessly to establish a global network for Performics. Michael’s early career originated in traditional media agencies but recognizing the transformational change coming with the dawn of the Internet, he quickly jumped to digital e-commerce start-ups beginning in 1998. As an early digital pioneer he played pivotal marketing roles at Art.com, TruePoints.com and VisaNow.com. When he is not driving performance across the globe and earning Hyatt Gold Passport points, he is relaxing with his wife and 3 daughters in northern Michigan or cheering for his beloved Wisconsin Badgers.