- Advertising 2010: Release The Hounds
Performance Marketing Insider, Chris Copeland - Friday, December 18, 2009
As I revisit this year and think ahead to 2010, I fi ...
- What's Going To Work? TEAMWORK
Performance Marketing Insider, Chris Copeland - Friday, November 20, 2009
If you have a child in the 18- to 36-month-old range, y ...
- Brand Anarchy, Compliments of Google SideWiki
Performance Marketing Insider, Chris Copeland - Friday, October 23, 2009
If you walked out of your home to find graffiti on t ...
- Convenience Vs. Destination
Performance Marketing Insider, Chris Copeland - Friday, September 25, 2009
Every summer, millions of people take time off for the annual fami ...
- Word Association And Clarity of Focus In The Search Space
Performance Marketing Insider, Chris Copeland - Friday, August 28, 2009
The elevator speech. It's one of the prerequisites of business development. ...
- The Code Of Advertising: Like Car Buying OR Home Buying?
Performance Marketing Insider, Chris Copeland - Friday, July 31, 2009
For a long period of time, there was "The Code": an oft ...
- Bing: The Promise Of The Next Act
Performance Marketing Insider, Chris Copeland - Friday, July 10, 2009
At the end of "Casablanca," Humphrey Bogart's character, Rick, utters the famo ...
- The Dawn Of 'Why' Marketing
Performance Marketing Insider, Chris Copeland - Friday, June 5, 2009
In my last column, I proclaimed search to be going out ...
- Going Out of Business: The End Of Search Marketing
Performance Marketing Insider, Chris Copeland - Friday, May 8, 2009
A guy walks into a search pitch meeting and says, "Thank y ...
- Can Search Build Brands?
Performance Marketing Insider, Chris Copeland - Friday, April 10, 2009
Advertisers are gravitating to more measurable forms of marketing and also looki ...
- The Future Of Search: Is Twitter The Chosen One?
Performance Marketing Insider, Chris Copeland - Friday, March 13, 2009
Over the past three months it has become in vogue to discu ...
- 2009: Year Of The Calculated Risk
Performance Marketing Insider, Chris Copeland - Friday, January 16, 2009
In difficult times comes great opportunity -- an opportunity for companies ...