Colleen Steinman

Articles by Colleen All articles by Colleen

• Marriott Switches to Towels 'Made in USA' in Marketing Daily on 03/11/2016
  

  "We're proud to be the first hospitality company to commit to providing our guests with 'Made in USA' bathroom towels in our U.S. hotels," said Marriott president and CEO Arne Sorenson in announcing the news to the press.

• Hotwire's Campaign Targets Spontaneous Travelers in Marketing Daily on 03/10/2016
  

  "More than half of all Hotwire's hotel bookings are made within zero to two days of departure," says communications director Carrie Peters. "And more than 90% of hotel bookings were made for trips of four days or less."

• Property Tax Blues: Democratic States Pay Higher Taxes in Marketing Daily on 03/09/2016
  

  The average American household spends $2,127 on property taxes each year, according to the U.S. Census Bureau. However, the National Tax Lien Association has found as much as $11.8 billion in property taxes goes unpaid each year.

• Digital Marketing Strategies Changing Pharma Sales Models in Marketing Daily on 03/08/2016
  

  "Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world," said Cameron Tew, who heads research services and business operations for Best Practices.

• JetBlue, U.S. Fish And Wildlife Partner To Protect Caribbean Species in Marketing Daily on 03/07/2016
  

  The five-year customer education and awareness campaign will feature a series of videos played at every seat on the airline's flights about responsible travel and shopping practices in the Caribbean.

• Mobile Game Aims To Boost National Park Volunteerism in Marketing Daily on 03/04/2016
  

  "We hope the game will provide a jumping-off point for people who care about the environment to picture themselves actively participating," Meredith Hahn, VP of corporate social responsibility at American Express, tells "Marketing Daily."

• TIAA's 'Success' Campaign Goes National in Marketing Daily on 03/03/2016
  

  Titled "What Does Success Look Like," the ads feature a college professor, a medical student and a museum custodian daydreaming about their future plans. They step through a bright window to the places they envision.

• Knowledge Is Power For Millennials Using Credit in Marketing Daily on 03/02/2016
  

  Young adults who obtain their first credit cards or take out a student loan may not fully understand how interest rates are calculated or the importance of making timely payments, Rod Griffin, Experian's director of public education, tells "Marketing Daily."

• 'U.S.-China Tourism Year' Campaign Will Boost Travel Spending in Marketing Daily on 03/01/2016
  

  Key business partners for the launch event include Visa, Inc. and United Airlines. President Barack Obama and President Xi Jinping first announced the bilateral initiative during President Xi's fall visit to the United States.

• Delta Projects $37 Million In '16 Charitable Giving in Marketing Daily on 02/29/2016
  

  Representing 1% of the airline's 2015 net income, Delta's projected gifts will focus on education, arts and culture, global wellness, diversity, veterans and environmental causes and include cash contributions, in-kind travel and grants.

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