John Ounpuu is co-founder and partner at Modern Craft, a digital strategy agency specializing in unbiased advice on unifying and optimizing the full digital ecosystem. Before co-founding Modern Craft in 2014, John was vice president of strategy for Blast Radius in Vancouver, where he spent a decade guiding brands like Nike Golf, Nike Jordan, Microsoft, Starbucks and Electronic Arts as they embraced change and adapted themselves to the new challenges of the digital world. Prior to joining Blast Radius, John worked in software marketing and spent time in the tech startup world. And before that, he was a Juno-nominated musician and songwriter. John has been featured as a speaker by Forrester, BCAIM and BCAMA.