Articles by marc All articles by marc
- Is The Programmatic Pendulum Swinging Back Toward Storytelling? in
Digital News Daily on
11/22/2016
As brands and agencies continue to shift dollars to programmatic campaigns -- two-thirds of display media is now purchased programmatically, according to eMarketer -- marketers are starting to take notice that they may be doing so at the expense of creating emotional connections with consumers.
- Are Publishers The New Quarterbacks? in
Supply-Side Insider on
11/11/2016
One solution being undertaken by more brands is to consolidate budgets in the hands of strategic publisher partners. They can serve as a "quarterback" for the entire initiative, helping coordinate the various players supporting a campaign.
- 4 Questions To Ask Your Media Partner When Building A Distributed Campaign in
Supply-Side Insider on
09/21/2016
It's now commonplace for media companies to execute distributed campaigns for marketers that span owned-and-operated sites, mobile apps, offline experiences, and fast-growing social platforms. When executed correctly, distributed campaigns can reach larger audiences and provide more meaningful engagement, driving better business results for marketers. Here are four questions every marketer should consider when embarking on a distributed campaign:
- Are Publishers The New Quarterbacks? in
Publishers Daily on
06/20/2016
One solution being undertaken by more brands is to consolidate budgets in the hands of strategic publisher partners. They can serve as a "quarterback" for the entire initiative, helping coordinate the various players supporting a campaign.
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