Field Garthwaite
Member since July 2016Contact Field- Co-Founder and CEO IRIS.TV
- Los Angeles California
- 90013 USA
Articles by Field All articles by Field
- Facebook Should Not Control Publishers' Content in
Publishers Daily on
12/04/2017
Countless digital publishers were basing strategies off of pushing their entire content library -- videos, articles, images, etc. -- to the world's largest social network. All the while, driving customers (and their demographic information) to Facebook, rather than the publishers' owned-and-operated sites.
- The Value in Mining Vintage News in
Publishers Daily on
05/26/2017
The key - and this is something newspapers weren't set up to do a decade ago - is getting the right evergreen content, especially video content, in front of the right viewer at the right time.
- Loyal Viewers Vs. The Hordes Of 'Uniques' in
Online Video Daily on
07/29/2016
Billions of views are great, but cultivating loyal viewers who keep coming back is a lot better.
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