Esther Franklin
Member since October 2016Contact Esther- EVP Managing Director Strategy & Cultural Fluency MediaVest Spark
- Chicago Illinois
- 60601 USA
Articles by Esther All articles by Esther
- Silence Isn't Golden for Brands in
MAD on
10/26/2016
We are living in perilous times. Never before has the confluence of difference resulted in the high level of discord apparent in society today. Too often brands stand in silent witness ... distancing themselves from discomforts deeply resonant across multi-cultured communities - distractions that seep into everyday choices important to marketers. Consider this a route to brand decay with audiences representing future growth.
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