Mike RacicMember since August 2004Contact Mike
- President, Media Services Icrossing
- NY New York
- 10017 USA
Articles by Mike All articles by Mike
- Transparency Issue Goes Far Beyond Media Budgets in
Agencies have to start thinking about billing their hours toward more effective marketing strategies. If we're all to move forward as an industry, we have to understand the larger implications at play concerning the issue of transparency between clients and their agencies. Media agency planning processes are too often fixated on marketing outcomes versus business outcomes.