Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz
Articles by Les All articles by Les
- 'Split Happens. Get a Divorce': Chicago's 'Love Lawyer' Returns To OOH in
Marketing Daily on
04/19/2024
Cassie Fetman is a case history of a marketer who does it all herself, making both creative and media placement decisions.
- Aleve's 'Painful Truth' Takes On Opioids in
Pharma & Health Insider on
04/18/2024
The lightly branded message encourages consumers to explore the possibility of non-opioid pain relief options with their doctors.
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton' in
Marketing Daily on
04/17/2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin having become "Polin" in Internet talk.
- Kenvue Launches Versalie, Virtual Menopause Brand in
Marketing Daily on
04/16/2024
Telehealth services, a curated D2C shopping portal and educational materials come together in Kenvue's new menopause platform Versalie.
- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension in
Marketing Daily on
04/15/2024
New technology could well help Tylenol capture a perhaps surprisingly large number of Americans who dislike taking pills or have trouble swallowing them.
- 'Risk'y Business: GeneType Sets Consumer Campaign in
Marketing Daily on
04/14/2024
Genetic tests, as sold D2C by startup brand GeneType, can indicate your risk for developing specific major diseases.
- 'Monsters in Waiting' Rooms Help 'Flip The Script' On Overused Antibiotics in
Marketing Daily on
04/10/2024
Amber, the monster sculpture made up of pill bottles, symbolized the antibiotics that should not be used to treat cold or flu symptoms.
- PBS Doc, Graphic Novel Shine A Light On Parkinson's Disease in
Pharma & Health Insider on
04/10/2024
The online Sleep Survey, launched mid-March in conjunction with Abbvie,"delves into the often-overlooked realities of how Parkinson's disease profoundly impacts sleep."
- Deodorant, Sushi, Binge-Watching Can Affect Hair Growth, Says Nutrafol Campaign in
Marketing Daily on
04/09/2024
For example, eating sushi can disrupt zinc's ability to promote hair growth, causing a reaction to mercury found in the fish.
- Voquezna Ad Stars Superhero Who Kicks Acid Instead Of Butt in
Marketing Daily on
04/08/2024
Phathom Pharmaceuticals launches what it calls the first major innovation to treat erosive GERD in more than three decades.
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