- The Internet as Continuity
Online Spin, Cory Treffiletti - Wednesday, December 18, 2002
During some discussions last week a concept emerged that resonated with ...
- A Toast For 2003!
Online Spin, Cory Treffiletti - Wednesday, December 11, 2002
As 2003 creeps upon us and 2002 becomes nothing more than ...
- Who Owns Search?
Online Spin, Cory Treffiletti - Tuesday, December 3, 2002
Paid Search Results are all the rage in online marketing these da ...
- An Industry Thanksgiving
Online Spin, Cory Treffiletti - Tuesday, November 26, 2002
Since tomorrow is Thanksgiving, I’m pretty sure the last thing you’ll ...
- The Science of Testing Online
Online Spin, Cory Treffiletti - Wednesday, November 20, 2002
Back to the issue of advertising being art vs. science for ...
- What Happened to Community Online?
Online Spin, Cory Treffiletti - Wednesday, November 13, 2002
Many of the campaigns we see today are not taking advantage ...
- Which Comes First?
Online Spin, Cory Treffiletti - Tuesday, November 5, 2002
Which comes first… the technology or the concepts? These days there a ...
- Consumer Behavior... Do You Incorporate It Into Your Planning?
Online Spin, Cory Treffiletti - Wednesday, October 30, 2002
How do you use the web? Don’t answer this question like ...
- Advertising as Art or Science?
Online Spin, Cory Treffiletti - Tuesday, October 22, 2002
Is advertising truly the perfect marriage between art and science or do ...
- Who Got Game?
Online Spin, Cory Treffiletti - Wednesday, October 16, 2002
An old mentor of mine once said, “If you want to kn ...
- The Genius of Yogi Berra
Online Spin, Cory Treffiletti - Wednesday, October 9, 2002
Did you know that Yogi Berra was a genius? Yogi not on ...
- Are We Having Fun Yet?
Online Spin, Cory Treffiletti - Wednesday, October 2, 2002
This space is usually designated for a few people to bring ...
- Defining An Industry
Online Spin, Cory Treffiletti - Tuesday, September 24, 2002
In last week’s responses on the Spin Board to my article concerni ...
- Anyone Hear About GRPs Lately?
Online Spin, Cory Treffiletti - Wednesday, September 18, 2002
A few weeks ago, the hot debate issue was the GRPs a ...
- Reflection
Online Spin, Cory Treffiletti - Wednesday, September 11, 2002
The events of September 11, 2001 will remain forever etched in ...
- Evaluating Sellers and Buyers
Online Spin, Cory Treffiletti - Wednesday, September 4, 2002
At least once per quarter, someone from the sales side asks m ...
- A Day In The Life…
Online Spin, Cory Treffiletti - Wednesday, August 28, 2002
What is the day in the life of an online media planner/buy ...
- New Dogs - Old Tricks?
Online Spin, Cory Treffiletti - Wednesday, August 21, 2002
Online advertising is plagued by its own successes and haunted by o ...
- What’s in a Brand?
Online Spin, Cory Treffiletti - Wednesday, August 14, 2002
The Brand. The Brand is the holy grail of advertising. When markete ...
- Inventory Management Systems Are As Advanced As The Abacus
Online Spin, Cory Treffiletti - Tuesday, August 6, 2002
The customers are eating their tuna melts and sucking down their vanil ...
- Don’t create problems. Create solutions!
Online Spin, Cory Treffiletti - Tuesday, July 30, 2002
“Don’t create problems. Create solutions.” - Unnamed Ad Exec. This is anoth ...
- The Law Of 3… Or Why Are Things Still So Complex?
Online Spin, Cory Treffiletti - Wednesday, July 24, 2002
Here is an exercise that I think it would behoove each ...
- A Challenge… And The Speed of Advertising.
Online Spin, Cory Treffiletti - Wednesday, July 17, 2002
Attention dwindles as the world speeds up. ESPN the Magazine recently h ...
- The New Mantra of Accountability
Online Spin, Cory Treffiletti - Wednesday, July 10, 2002
Every few years there comes a new mantra in business. One ...
- Message Media vs. Supportive Media
MediaDailyNews, Cory Treffiletti - Wednesday, June 26, 2002
Advertising is always changing. The most important consumer change in the la ...
- 2002 Signals the Beginning of the End for the Impression!
MediaDailyNews, Cory Treffiletti - Monday, May 20, 2002
Our industry needs to move away from the impression as the standa ...
- The Essence of Television
MediaDailyNews, Cory Treffiletti - Monday, April 1, 2002
Anyone else notice that the essence of television is appearing online? Cou ...
- The Banner Moves On… and The Magnificent Seven!
MediaDailyNews, Cory Treffiletti - Monday, March 18, 2002
Last week I took an impromptu survey of some media-buying friends ...
- Perception vs. Reality
MediaDailyNews, Cory Treffiletti - Saturday, March 2, 2002
Throughout my career I have witnessed examples where one true tenet exist ...
- The Beginning Of A Renaissance
Online Spin, Cory Treffiletti - Wednesday, February 20, 2002
Advertising is witnessing the beginning of a renaissance! As the economy star ...
