- Advertising and "The Comfort Zone"
Online Spin, Cory Treffiletti - Wednesday, December 17, 2003
As we all know, advertising can be viewed as a form ...
- The Record Industry Continues To Crush the Life Out Of the Fans
Online Spin, Cory Treffiletti - Wednesday, December 10, 2003
Have you ever patronized a bar to see a local band consisti ...
- Audience Attention Span - Impulse vs. Latency
Online Spin, Cory Treffiletti - Wednesday, December 3, 2003
You've heard me discuss the A.A.D.D of the average Internet user (Advertisi ...
- Thanksgiving Wishes For Everyone
Online Spin, Cory Treffiletti - Wednesday, November 26, 2003
As many of you are most likely not reading this today, ...
- Three Predictions For The Coming Months
Online Spin, Cory Treffiletti - Wednesday, November 19, 2003
About this time every year I try to make my own Swami-li ...
- Dear John: Welcome To The "Dark Side"
Online Spin, Cory Treffiletti - Wednesday, November 12, 2003
"Luke, I am your father." Being a huge Star Wars fan, ...
- The Wi-Fi World - Part 3
Online Spin, Cory Treffiletti - Wednesday, November 5, 2003
Did anyone else see the section in Time magazine last week th ...
- How Do You Test Online?
Online Spin, Cory Treffiletti - Wednesday, October 29, 2003
Everyone knows the Internet is a great place for testing messages, b ...
- What Is The Scope Of Interactive Advertising?
Online Spin, Cory Treffiletti - Wednesday, October 22, 2003
One of my oft-repeated issues is the concept that our industry h ...
- The Internet And Local Advertising
Online Spin, Cory Treffiletti - Wednesday, October 15, 2003
I think we may have found that the biggest fault of t ...
- Tips For New Marketers - Focus
Online Spin, Cory Treffiletti - Wednesday, October 8, 2003
Last week I revisited my crusade for the simplification of our mediu ...
- The Rebirth Of "Bland Media?"
Online Spin, Cory Treffiletti - Wednesday, October 1, 2003
It's a very simple thing, but why do we still call ...
- Conversion Measurement: Definitions and Discussions
Online Spin, Cory Treffiletti - Wednesday, September 24, 2003
We all know that click rates are low, but anyone who ...
- The Next Big Thing - Back to Basics
Online Spin, Cory Treffiletti - Wednesday, September 17, 2003
From time to time in these pages I tend to go ...
- Will Online Ever Adopt An Upfront Season?
Online Spin, Cory Treffiletti - Wednesday, September 10, 2003
Over the last few weeks I have given much more thought th ...
- Hiring Right - A Career vs. A Job
Online Spin, Cory Treffiletti - Wednesday, September 3, 2003
Have you ever heard the old Army tagline, "It's not just ...
- Great Expectations - Are They Realistic?
Online Spin, Cory Treffiletti - Wednesday, August 27, 2003
A few weeks ago I brought up the issue of expectations ...
- Blackouts, Gubernatorial TV Shows, and Flash Mobs
Online Spin, Cory Treffiletti - Wednesday, August 20, 2003
This past week was REALLY strange. First of all, I spent mu ...
- The Root Of The Problem - Communication and Expectations!
Online Spin, Cory Treffiletti - Wednesday, August 13, 2003
Never were truer words spoken as it appears last week's column touch ...
- The Media Planner Top 3 Pet Peeve List
Online Spin, Cory Treffiletti - Tuesday, August 5, 2003
A little "vent session" if you will to allow me to expre ...
- The Buzzwords For 2003's Second Half Are...
Online Spin, Cory Treffiletti - Wednesday, July 30, 2003
There are two buzzwords that recently appear to be gaining steam a ...
- It's Becoming a WiFi World
Online Spin, Cory Treffiletti - Wednesday, July 23, 2003
Whether or not you are using them yet, there is no dou ...
- What If... Search Stops Working?
Online Spin, Cory Treffiletti - Wednesday, July 16, 2003
As we enter into the 3rd Quarter there are a few questio ...
- Flighting The Internet
Online Spin, Cory Treffiletti - Wednesday, July 9, 2003
When our planning teams develop a media recommendation, there is a li ...
- More Record Industry Musings...
Online Spin, Cory Treffiletti - Wednesday, July 2, 2003
Since you will hopefully be taking some personal time, I thought ...
- Sponsoring The Internet
Online Spin, Cory Treffiletti - Tuesday, June 24, 2003
In the online world, as in the offline world, the value ...
- The Four P's, Plus One
Online Spin, Cory Treffiletti - Wednesday, June 18, 2003
One of the fundamental concepts taught in any marketing class deals wi ...
- Is Email Marketing Dying?
Online Spin, Cory Treffiletti - Wednesday, June 11, 2003
Spam is on the rise and ISPs are offering more Spam-blockers th ...
- Personalization vs. Community Validation
Online Spin, Cory Treffiletti - Wednesday, June 4, 2003
One of the big selling points for online advertising over the la ...
- Searching For The Truth in S.E.M.
Online Spin, Cory Treffiletti - Wednesday, May 28, 2003
As everyone knows by now, Search Engine Marketing works. Search continues ...