- The User-Generated Solution
Online Spin, Cory Treffiletti - Wednesday, December 13, 2006
This year the biggest buzz of all was created via user-generated conten ...
- Expanding The Google Empire
Online Spin, Cory Treffiletti - Wednesday, December 6, 2006
Internet, radio, and print. Has anyone else noticed what's conspicuously absent ...
- Predictions for Web 3.0 (More 2007 Thinking)
Online Spin, Cory Treffiletti - Wednesday, November 29, 2006
Welcome to the beginning of Web 3.0--now defined as the "Semantic Web ...
- Giving Digital Thanks This Season
Online Spin, Cory Treffiletti - Wednesday, November 22, 2006
Since you're probably half in the office and half out today, ...
- The Comic Book Renaissance
Online Spin, Cory Treffiletti - Wednesday, November 15, 2006
Have you noticed all the comic book references creeping up in o ...
- My (Early) Predictions for 2007
Online Spin, Cory Treffiletti - Wednesday, November 8, 2006
At the beginning of 2006 I was chatting with some industry analys ...
- The Next Trend: Original Programming (Imagine That)!
Online Spin, Cory Treffiletti - Wednesday, November 1, 2006
I think the acquisition of YouTube will actually signal the beginning ...
- Media And Creative Consolidation Should Continue For Some Time To Come
Online Spin, Cory Treffiletti - Wednesday, October 25, 2006
Bundle, un-bundle. Bundle, un-bundle. The agency business is cyclical, and for ma ...
- The Realities Of My Dream Of Being a Rock Star
Online Spin, Cory Treffiletti - Wednesday, October 18, 2006
A lot of people who know me well know I harbor ...
- Amex's Lost Opportunity
Online Spin, Cory Treffiletti - Wednesday, October 11, 2006
This television season has seen quite a bit more references to t ...
- UGC Video Update - How It Will Be Safe For Advertisers
Online Spin, Cory Treffiletti - Wednesday, October 4, 2006
Every week it seems that people ask the question of whether a ...
- Media Spending Is Changing
Online Spin, Cory Treffiletti - Wednesday, September 27, 2006
It's obvious that Internet spending is continuing to increase, with some repor ...
- Recommended Reading: Convergence Culture
Online Spin, Cory Treffiletti - Wednesday, September 20, 2006
I was reading a book over the weekend called Convergence Culture, ...
- A Toast To Bob Dylan--And Digital Music
Online Spin, Cory Treffiletti - Wednesday, September 13, 2006
Now it's Sept. 13 and the world has come full circle, becau ...
- A Viral Plan--Of Sorts
Online Spin, Cory Treffiletti - Wednesday, September 6, 2006
I wanted to point out a stat I read this week th ...
- The Agency Of The Future--Or, Now What?
Online Spin, Cory Treffiletti - Wednesday, August 30, 2006
So you figured out search. You launched an affiliate program. You commission ...
- Don't Overlook Site Optimization In Online DR
Online Spin, Cory Treffiletti - Wednesday, August 16, 2006
Site optimization gets overlooked because most agencies aren't allowed access to site-si ...
- The Roles And Responsibilities For Media 3.0
Online Spin, Cory Treffiletti - Wednesday, August 9, 2006
Since the model for general media planning is going to see ...
- Our Industry Is Quite Passionate
Online Spin, Cory Treffiletti - Wednesday, August 2, 2006
Over the last few months, I took some personal time to evalua ...
- Define Online In An Ever-Changing World
Online Spin, Cory Treffiletti - Tuesday, July 25, 2006
Summertime is in full swing. I know this for a fact, becau ...
- Applause And Ingenuity At Facebook
Online Spin, Cory Treffiletti - Wednesday, July 19, 2006
Yes, believe it or not, there are other business models for communi ...
- The Commoditization Of Media Buying
Online Spin, Cory Treffiletti - Wednesday, July 12, 2006
I've been in media for 13 years now. That's not a lo ...
- Brilliant But Cancelled: The Long Tail In Action
Online Spin, Cory Treffiletti - Wednesday, July 5, 2006
The concept of the long tail is one that I find fascinati ...
- Surprise--Nielsen to Track Cross-Platform TV Programming!
Online Spin, Cory Treffiletti - Wednesday, June 28, 2006
You might be just as surprised as I was to hear th ...
- The Days Of Data Dependence
Online Spin, Cory Treffiletti - Wednesday, June 21, 2006
Our dependence on data, while obviously a necessary element in today's worl ...
- Creativity Unleashed This Week
Online Spin, Cory Treffiletti - Wednesday, June 14, 2006
Once in a great while, when the weight of the work wor ...
- "My, What A Long Tail You Have"
Online Spin, Cory Treffiletti - Wednesday, June 7, 2006
I've been working on a book for the last few months--one th ...
- GRPs Are Becoming Antiquated
Online Spin, Cory Treffiletti - Wednesday, May 31, 2006
Over the last few years, we've seen much discussion on the desire/want/ne ...
- Soccer Marketing In A UGC World
Online Spin, Cory Treffiletti - Wednesday, May 24, 2006
What we've been seeing take place in the UGC arena to da ...
- Can a TV Show Teach Us About Marketing?
Online Spin, Cory Treffiletti - Wednesday, May 17, 2006
I've said it before and I'll say it again: pop culture provid ...