- What Will Google's Real TV Strategy Be?
Online Spin, Cory Treffiletti - Wednesday, May 26, 2010
The real battle for "TV" is raging. We saw the first maj ...
- The Death of TV And The Rise Of Digital Broadcast
Online Spin, Cory Treffiletti - Wednesday, May 19, 2010
In the "olden days" of the media business, TV referred to broadca ...
- A Little Advice On How To Find Balance
Online Spin, Cory Treffiletti - Wednesday, May 12, 2010
I was doing a conference call Sunday on a sunny, warm, hap ...
- The Battle Of The Big Three
Online Spin, Cory Treffiletti - Wednesday, May 5, 2010
Remember the good old days of TV, when the world was dominat ...
- The People-Driven Business Manifesto
Online Spin, Cory Treffiletti - Wednesday, April 28, 2010
Some people will have you believe that technology is what drives th ...
- Social Media Is Not Really About Media At All
Online Spin, Cory Treffiletti - Wednesday, April 21, 2010
I think it's very possible that we have this whole social med ...
- Combating Magazines' Inferiority Complex: A Call For Creativity
Online Spin, Cory Treffiletti - Wednesday, April 14, 2010
Magazines have a problem, but it's not what you might think. Magazin ...
- Defining Engagement Ain't That Hard
Online Spin, Cory Treffiletti - Wednesday, April 7, 2010
I don't get it. Why is it so difficult for everyone ...
- More Than Just A Line Item
Online Spin, Cory Treffiletti - Wednesday, March 31, 2010
To this day, if you ask marketers to show you an examp ...
- Building or Buying The Right Media Mix Model? I Say Build For Now
Online Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
- Has The Time For Mobile Marketing Sailed By?
Online Spin, Cory Treffiletti - Wednesday, March 17, 2010
Do you ever get the feeling that the ship has set sa ...
- Are 'Crowds' Still Valuable To Brands?
Online Spin, Cory Treffiletti - Wednesday, March 10, 2010
Crowd-sourcing, user-generated content, consumer-generated content: these were huge buzzwords from 2004-2008. Th ...
- Whatever Happened To Rich Media?
Online Spin, Cory Treffiletti - Wednesday, March 3, 2010
For many years the rich-media space was a hotbed of activity. A ...
- What Will The Media Business Look Like In 2020?
Online Spin, Cory Treffiletti - Wednesday, February 24, 2010
Everyone likes to think about the future. The Mayans sure did. ...
- The Debut Of The 'Always On' Brand
Online Spin, Cory Treffiletti - Wednesday, February 17, 2010
The "Always On" Brand (AOB) is a concept that I use ...
- What's In A Number?
Online Spin, Cory Treffiletti - Wednesday, February 10, 2010
Marketing is all about numbers. Whether you're building a brand or drivi ...
- 'Agency Of The Future' Depends On People First
Online Spin, Cory Treffiletti - Wednesday, February 3, 2010
Everyone writes about the agency of the future, hypothesizing about the structu ...
- Opening Pandora's Box For Internet Brands
Online Spin, Cory Treffiletti - Wednesday, January 27, 2010
Feels like it was just a few months ago that Pandora wasn ...
- Do You Take Your Job Personally?
Online Spin, Cory Treffiletti - Thursday, January 21, 2010
Do you take your job personally? Many people will tell you th ...
- Commit To Mobile Instead Of 'Testing'
Online Spin, Cory Treffiletti - Wednesday, January 13, 2010
Do you have a mobile strategy, or are you just winging i ...
- Creativity Feeds The Data Beast (And Digital Killed The TV Star)
Online Spin, Cory Treffiletti - Wednesday, January 6, 2010
I started last year by talking about the balance between art a ...