- What Is The CMO's Role?
Online Spin, Cory Treffiletti - Wednesday, December 18, 2013
There are lots of CMOs in the world, and some do mo ...
- What Big Data Does For Brand Advocacy
Online Spin, Cory Treffiletti - Wednesday, December 11, 2013
Have you ever had a one-on-one conversation with someone that was ...
- Does Marketing Work?
Online Spin, Cory Treffiletti - Wednesday, December 4, 2013
I ask the above question to restate the obvious: Marketing influences billio ...
- Buzzword Of The Day: Programmatic Direct
Online Spin, Cory Treffiletti - Wednesday, November 27, 2013
There's a hot topic getting tossed around quite a bit as ...
- The Crisis Of Inaction (Or, How Ferris Bueller Saved My Life)
Online Spin, Cory Treffiletti - Wednesday, November 20, 2013
There are many ways to operate in this world, and to ...
- Grinding It Out Vs. The Grand Slam To Win Games
Online Spin, Cory Treffiletti - Wednesday, November 13, 2013
What's a better way to win a game? Is it the ga ...
- Changing Business Behavior In The Face Of Data
Online Spin, Cory Treffiletti - Wednesday, November 6, 2013
Today's businesses are experiencing significant levels of change in the face ...
- Can 3MS Drive Unparalleled Growth In Digital Marketing?
Online Spin, Cory Treffiletti - Wednesday, October 30, 2013
I might be a bit behind on this one, but I thi ...
- When The Future Arrives, Will You Be Ready?
Online Spin, Cory Treffiletti - Wednesday, October 23, 2013
We talk all the time about what the future will look lik ...
- I Envy Good Salespeople (Not The Bad Ones)
Online Spin, Cory Treffiletti - Wednesday, October 16, 2013
I envy a good salesperson. A good salesperson is an entire s ...
- Everybody Wins With Programmatic Media
Online Spin, Cory Treffiletti - Wednesday, October 9, 2013
A number of people have been asking me lately about the evoluti ...
- I'm 'Breaking Brand' -- Are You?
Online Spin, Cory Treffiletti - Wednesday, October 2, 2013
I love marketing: the ability to develop a story, weave that sto ...
- Your Opinion Matters -- But Don't Be OVERYLY Opinionated
Online Spin, Cory Treffiletti - Wednesday, September 25, 2013
For many years, the people in our industry were myopic. For f ...
- Audience-Based TV Is On The Horizon
Online Spin, Cory Treffiletti - Wednesday, September 18, 2013
In 10 years, TV will be bought through audiences, not ratings. It ...
- Bigger Isn't Always Better -- Or Is It?
Online Spin, Cory Treffiletti - Wednesday, September 11, 2013
I remember back in the day when a small phone was importan ...
- Remember Me? It's Good For You (And For Business)
Online Spin, Cory Treffiletti - Tuesday, September 3, 2013
This Big-Data era of marketing has created the concept of addressability, whi ...
- 10 Things That Make Bay Area Media Great(er)
Online Spin, Cory Treffiletti - Wednesday, August 28, 2013
There's a meme right now: what makes New York and/or the B ...
- Know Your Customers -- It's Just Good Business
Online Spin, Cory Treffiletti - Wednesday, August 21, 2013
"I want to be where everybody knows my name. And they're alwa ...
- Can Paid Media Be Shared?
Online Spin, Cory Treffiletti - Wednesday, August 14, 2013
The top trend of the day in the start-up world is sharin ...
- Don't Read This Column...
Online Spin, Cory Treffiletti - Wednesday, August 7, 2013
So far, so good -- if you're reading this, it's proof th ...
- What Do Marketers Think About Agency Consolidation?
Online Spin, Cory Treffiletti - Wednesday, July 31, 2013
This is not really a column about the Publicis-Omnicom merger -- you' ...
- A Pirate Looks At 40
Online Spin, Cory Treffiletti - Wednesday, July 24, 2013
I don't listen to much Jimmy Buffett these days, but I rememb ...
- Bringing Sexy Back To B2B Marketing
Online Spin, Cory Treffiletti - Wednesday, July 17, 2013
Running marketing for a B2B tech start-up is a unique role. It ...
- Consolidation Is The New Black
Online Spin, Cory Treffiletti - Wednesday, July 10, 2013
There's a storm brewing in the ad tech world. It's not ...
- Don't Advertise Unless You Need To
Online Spin, Cory Treffiletti - Wednesday, July 3, 2013
I finally got caught up on "Mad Men" this past week, a ...
- Using What You Know To Power What You Do (No Buzzwords Allowed)
Online Spin, Cory Treffiletti - Wednesday, June 26, 2013
There's a theme in marketing today that can be summarized very succinctl ...
- 'I'm Not A Businessman, I'm A Business, Man'
Online Spin, Cory Treffiletti - Wednesday, June 19, 2013
What would you do with three minutes of prime airtime during t ...
- Nerdonomics & The Buzzwords That Drive The Interwebs
Online Spin, Cory Treffiletti - Wednesday, June 12, 2013
Did you know nerds drive the economics of the Web? Being ...
- Is Google Glass The Demise Of Our Collective Attention Span?
Online Spin, Cory Treffiletti - Tuesday, June 4, 2013
Last week I was having a meeting at a coffee shop ...
- It's Time For Quality Assurance In Advertising
Online Spin, Cory Treffiletti - Wednesday, May 29, 2013
Are you maintaining quality assurance standards in your online advertising? Questions se ...