DAISY WHITNEY
President, Daisy Whitney

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  • Every Breath We Take
    A dark shadow might have fallen across his face when he hea ...
  • Turn Off, Tune Out
    February sweeps might as well be called February Sleeps. A prime-time schedu ...
  • DVD Deviants
    Will Smith has taken on aliens, zombies, robots, and now, cable operator ...
  • Hot Air
    If it sounds too good to be true, it usually is. ...
  • A Bigger Bang
    You might not always get the ROI you want, but if y ...
  • The Projection Booth
    Measurement is a blessing and a curse on the Internet. It's wonderf ...
  • Rise of the Techpot
    The Internet is giving rise to a new class of on-air tale ...
  • Standard Operating Procedure
    Standards for ad formats have always been, shall we say, loose. ...
  • Markets Focus: Superconnected
    In the media business, we sometimes take the early adopters for grante ...
  • Market Focus: Battle of the Bulge
    When a carmaker designs a new car, one of the factors ...
  • 10 Things You Need To Know About Video
    1. The industry needs to evolve from measuring video streams to tracki ...
  • Behind the Numbers: Small Change Got Rained On
    You'd think with the raging popularity of Internet video, we'd be looki ...
  • Behind the Numbers: Where's the Love?
    The numbers don't lie, and they say Web video producers should ...
  • Behind the Numbers: A Few Choice Screens
    As the world gets smaller, so does the screen. A majority ...
  • Behind the Numbers: Going Big Bucks Hunting
    Nobody should be surprised anymore that ad dollars are going online. B ...
  • X-Rated Ad
    We may have found Dom DeLuise's evil kid brother. And he h ...
  • Behind the Numbers: Jumping Through Hoops
    One of the hardest-to-reach audiences on appointment TV is actually pretty da ...
  • Time Is on Your Side
    Digital is the fuel for the ad future. That's the conclusion ...
  • Behind the Numbers: Pod People Take Over
    The iPod has become an almost indispensable element of modern culture. B ...
  • Up With Veeple
    Veeple has a pretty simple proposition: Spend $49 a month for i ...
  • Down the Tube
    If you believe GroupM, the sky is definitely falling - on televisi ...
  • The Se7enth Seal
    There are seven deadly sins, seven days of the week, seven brid ...
  • Getting Personal
    Susan Bratton kept hearing the same thing from advertisers when she pitch ...
  • The Star System
    You've got Jennifer Aniston lined up for your next Web series. ...
  • Localized Infection
    The guys in the neighborhood are throwing their wallets into the onli ...
  • The Rosy Local Forecast
    Local Internet advertisers are battening down the hatches in 2009, preparing f ...