- Number Of Video Ads Viewed Nearly Doubles YOY
Video Insider, Daisy Whitney - Tuesday, December 31, 2013
Whoa. We watched a lot of video ads in 2013. The numb ...
- Video Ad Recall Higher on Tablets
Video Insider, Daisy Whitney - Tuesday, December 24, 2013
A YuMe-IPG Lab study has attempted to quantify the attention-grabbing nature ...
- Millennials Watch Digital Video, Still Hard To Reach With Ads
Video Insider, Daisy Whitney - Tuesday, December 17, 2013
Young people are more digitally savvy right? They watch more video, pl ...
- Marketers Boost Their Use of Video In Email Marketing, Social, And More
Video Insider, Daisy Whitney - Tuesday, December 10, 2013
While ad spending often attracts the lion's share of attention in onli ...
- TV Everywhere Ad Views Triple, Report Says
Video Insider, Daisy Whitney - Wednesday, December 4, 2013
Video rules. Okay, fine. We'll back that statement up with data. Vid ...
- Video Measurement Not Cutting It In Real Time, Study Finds
Video Insider, Daisy Whitney - Wednesday, November 27, 2013
Most advertisers don't have the measurement tools they need to determine t ...
- Marketers Eager To Spend on Multiple Screens -- Want Better Cross-Screen Metrics
Video Insider, Daisy Whitney - Thursday, November 21, 2013
The devil is in the details, and the details are in t ...
- Netflix, YouTube Dominate Traffic; Football Strong for Video Ads
Video Insider, Daisy Whitney - Wednesday, November 13, 2013
So it comes down to this trio in online video: Netflix, YouTu ...
- Smart TVs: Ad Effectiveness High, But Need Better Marketing
Video Insider, Daisy Whitney - Wednesday, November 6, 2013
A recent IHS study found that about 73% of consumers aren't interest ...
- Programmatic Buying Drives More Advanced Targeting In Video Campaigns
Video Insider, Daisy Whitney - Thursday, October 31, 2013
The explosive growth in programmatic buying is driving a rapid increase ...
- Digital Video Spending On Rise, Boosted By Programmatic
Video Insider, Daisy Whitney - Wednesday, October 23, 2013
Digital video is still growing by leaps and bounds in ad spen ...
- Young Connected TV Viewers Favor Over-The-Top Fare
Video Insider, Daisy Whitney - Thursday, October 17, 2013
Young people are using their connected TVs to watch over-the-top TV mo ...
- Number Of Cord-Cutters Steady Year Over Year, Study Says
Video Insider, Daisy Whitney - Thursday, October 10, 2013
The debate rages on: Is cord-cutting a major issue or not? N ...
- Mobile Video Spots Drive Higher Engagement, Study Finds
Video Insider, Daisy Whitney - Tuesday, October 1, 2013
The future for mobile video ads seems bright. This format is oft ...
- Cord-Shaving & Mobile Viewing Rise, Report Says
Video Insider, Daisy Whitney - Thursday, September 26, 2013
Over-the-top viewing is on the rise, most consumers watch some TVs a ...
- Binge Viewing Grows In Popularity, Boosted By Netflix
Video Insider, Daisy Whitney - Friday, September 20, 2013
One of the first studies ever on this relatively new phenomenon repor ...
- Bigger Video Players Drive Better Ad Performance
Video Insider, Daisy Whitney - Wednesday, September 11, 2013
Size matters, mobile video drives more interaction, and we spend more ti ...
- Study: Consumers Prefer Netflix, Hulu, Redbox to TV Everywhere
Video Insider, Daisy Whitney - Thursday, September 5, 2013
Attention, multichannel service providers: Consumers are cheating on your TV Everywhere effort ...
- Study: TV Sites Best For Video Viewability
Video Insider, Daisy Whitney - Thursday, August 29, 2013
Nearly all online video ads are still copies of TV ads. Abo ...
- Tablets Score High For Video Ad Recall
Video Insider, Daisy Whitney - Thursday, August 22, 2013
Tablets might be the ideal video viewing device for ads. That's t ...
- Number Of Video Ads Jumps In Q2
Video Insider, Daisy Whitney - Thursday, August 15, 2013
Video advertising is alive and well. The number of online video ...
- Report: Social Media, SEO, Integrated Marketing Key to YouTube Success
Video Insider, Daisy Whitney - Tuesday, August 6, 2013
The number of views for brand-created content on YouTube is growing 7 ...
- Online Video And Targeted Display Dominate In Local Digital Auto Dollars
Video Insider, Daisy Whitney - Wednesday, July 31, 2013
The auto sector has long been a bellwether not only for advertisin ...
- Honda Finds Real-Time Vine Video Boost
Video Insider, Daisy Whitney - Thursday, July 25, 2013
The online video world is hurtling quickly in two directions: targeting a ...
- Report: Major Media Sites Outperform Exchanges by 2 to 1 On Video Ad Quality
Video Insider, Daisy Whitney - Thursday, July 18, 2013
Sure, the online video ad market is growing like crazy, with t ...
- Video Game Buys Offer Insight For Transactional Video
Video Insider, Daisy Whitney - Thursday, July 11, 2013
We all know consumers will -- well, usually -- sit through a ...
- Gaming Video Views Double Year Over Year
Video Insider, Daisy Whitney - Wednesday, July 3, 2013
Gaming videos are immensely popular on YouTube, and their number is growi ...
- TV Everywhere Reaches 45% of Homes, Cord-Cutting Still Not Major Factor
Video Insider, Daisy Whitney - Thursday, June 27, 2013
So is cord-cutting a thing yet? That’s been the debate for t ...
- Social Media And Video Go Together, Except When They Don't
Video Insider, Daisy Whitney - Thursday, June 20, 2013
Many video viewers like to hang out on social networks. Likewise, ma ...
- Major Media Web Brands Dominate Video Ads
Video Insider, Daisy Whitney - Thursday, June 13, 2013
The use of exchanges is growing in online video, but the mark ...