- Researcn Behind the Numbers: Banner Life
OMMA Magazine, Dale Chaney - Tuesday, June 18, 2002
AdRelevance found a trend to short runs, but that’s only a start. ...
- Research Behind the Numbers: Branding
OMMA Magazine, Dale Chaney - Monday, June 17, 2002
A report claims most web advertising is intended to advertise brand. ...
- Research Behind the Numbers: ’01 Projections
OMMA Magazine, Dale Chaney - Monday, June 17, 2002
New money keeps online trend moving up. ...
- Research Behind the Numbers: AdKnowledge
OMMA Magazine, Dale Chaney - Friday, June 21, 2002
Is the branding impact of Internet advertising greater than you think? ...
- Research Behind the Numbers: Ad Projections
OMMA Magazine, Dale Chaney - Friday, June 21, 2002
Online revenue will rise to $22 billion—wait, make that $33 billion. ...
- Private Metrics: An Eye To The Keyhole
OMMA Magazine, Dale Chaney - Monday, June 17, 2002
Search engine ‘spying’: hoping to improve ad campaign results ...
- Research Behind the Numbers: Traffic Referral
OMMA Magazine, Dale Chaney - Friday, June 14, 2002
Banners, other paid links drive big share of site traffic. ...
- Behind the Numbers: Sponsorships
OMMA Magazine, Dale Chaney - Thursday, June 13, 2002
As banner ads decline, sponsorships are reemerging as one of the be ...
- Research Behind the Numbers: TV and the Web
OMMA Magazine, Dale Chaney - Thursday, June 13, 2002
Rather than competing for the same exclusive audience, the two media m ...