Alan Hart
Member since November 2008Contact Alan- Host, Speaker, Advisor Marketing Today
- http://www.marketingtodaypodcast.com
- Facebook: https://www.facebook.com/themktgtoday/
- LinkedIn: http://www.linkedin.com/in/alanhart
- Twitter: @abhart
- Durham North Carolina
- 27707 USA
Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.
Articles by Alan All articles by Alan
- Marketing Today: Developing a Culture of Marketing Innovation in
Marketing Daily on
08/06/2019
One tip: "Have a culture of trust, so anybody can speak up and be willing to throw out things that feel crazy."
- Marketing Today: Storytelling Deconstructed -- Hard Data Behind Emotive Creative in
Marketing Daily on
07/30/2019
A panel discussion covered the evolving relationship that data plays in brand storytelling.
- Marketing Today: PeerNova's Navid Jafari On Blockchain, B2B Influencers in
Marketing Daily on
07/24/2019
Jafari on blockchain: "Foundationally, it brings a level of trust to the database or application you are building."
- Marketing Today: Freshly's Mayur Gupta On Harnessing Chaos in
Marketing Daily on
07/16/2019
"The core of Freshly is the intersection of convenience, health and taste, and access/affordability," he says,
- Marketing Today: P&G's Pritchard, Helias On Global Sustainability in
Marketing Daily on
07/10/2019
Helias talks about the Ambition 2030 program at P&G and the company's work with the World Wildlife Fund's new resource plastic initiative.
- Marketing Today: KoAnn Skrzyniarz Says 'Be Bold, Not Perfect' in
Marketing Daily on
07/03/2019
Skrzyniarz discusses Sustainable Brands Worldwide's publishing platform's impressive growth, its goals, and all its offering including education, research, content, and events.
- Marketing Today: How to Diagnose A Brand By Mark Ritson in
Marketing Daily on
06/26/2019
Why is it so hard to get CMOs to talk about how to manage brands? Marketing expert Ritson answers this question and many others.
- Marketing Today: 'Forbes' CMO Network's Jenny Rooney On The State Of Marketing in
Marketing Daily on
06/18/2019
"CMOs are on the hot seat. And I think that's because they are constantly trying to balance short-term wins against true long-term brand building."
- Marketing Today: Impact's David Yovanno On The Partnership Economy in
Marketing Daily on
06/05/2019
The partnership economy is the formation of alliances with businesses and individuals that have a trusted relationship with customers you want to acquire.
- Marketing Today: Saucony's Don Lane On The World's Need For Goodness in
Marketing Daily on
05/28/2019
The CMO at Saucony, the sneaker and apparel manufacturer, Lane discusses his expansive marketing career, including 21 years at the Boston-based agency Arnold.
Comments by Alan All comments by Alan
- Stymied CMOs Can Turn Sow's Ear Into Silk Purse
by
Karl Greenberg
(Marketing Daily on
12/05/2008)
This is a great post and very relevant, but leaves out a few things that should be addressed. Processes and management are key in capturing marketing efficiencies in addition to the right data. Data by itself solves very little. Process and management are typically overlooked as marketers search for better insights or methods, but these building blocks are the throttle to your improvement or efficiencies.
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