• Life Is But A Stream
    All this buzz about clouds is not hyperbole. There's a fundamental shift ...
  • Generational Surfing
    I was on the phone with Kara Buckner of Fallon this week, ...
  • The Evolution Will Be Televised
    Recent controversy over Millennial-targeted television programming provides insights into the differences in ...
  • Upward Mobility
    After presenting the results of our latest report on technology and media ...
  • Retail Redefined
    After reviewing a robust yet discount-driven Back to School shopping season, we ...
  • Segments And Shifts
    One tempting reaction to variance within a generation is to "call a ...
  • Social Network Disconnect
    Supremely confident in their own capabilities, Gen Y simply feels that they ...
  • Being Social
    As we measure the marketing efforts that target Gen Y, we can ...
  • Back to Spend?
    Both bubbles and recessions are largely psychological. We'd all find our sails ...
  • Perfect Marketing
    Gen Y is at the beginning of the arc of its economic ...
  • @Work
    While marketing to Gen Y requires a keen understanding of intergenerational differences, ...
  • The Year Without A Marketing Budget
    As we look in the rear-view mirror to see the year 2009 ...
  • What's In Your Backpack?
    Apparel manufacturers should take note of the need for more nooks and ...
  • Has Gen Y Lost Its Olympics Spirit?
    While Gen Y is currently scandal-scarred and fatigued from bearing witness to ...
  • So Very Cool In More Ways Than One
    While there may be an isolated incident from time to time that ...
  • Back To Basics
    While this generation is indeed tech-savvy, marketers looking to unhook the purse ...
  • Listen Without Prejudice
    Most importantly, the power of music to connect youth with the emotions ...
  • Ad Infinitum
    The economic imperative to "monetize" the online spaces and places that young ...
  • Consider Price Sensitivity An Open Invite
    Short handset purchase cycles and heavy inter-carrier churn will allow those who ...
  • The Battle Of College Textbooks Begins Anew
    Lack of adoption to electronic textbook format has much to do with ...
  • Under The Influence
    Until Apple can unwind the cost argument, it will continue to struggle ...
  • Cause Célèbre
    While supporting a social cause may help indeed generate incremental sales, consider ...
  • Great Expectations Move Into A Bleak House
    While the full impact on the Gen Y generation will have much ...