Ivan Guzenko is an ad tech visionary, a blockchain enthusiast, and the CEO and co-founder of the SmartyAds company. Prior to SmartyAds, Ivan held positions at various digital advertising companies such as Bizzclick and Actuallight helping them to generate sustainable growth. Ivan is also a part of IAB’s blockchain working group. Now he is actively consulting startups and mature companies on the adoption of the latest digital advertising techniques.